Steve Rubel | Senior Vice President | Edelman | 11.17.2006 The Me2Revolution Space-themed slide showing graphic elements from the rest of the presentation. Steve Rubel | Senior Vice President | Edelman | 11.17.2006

In the Beginning… Some sort of space background here. Could be black

There was a Bang Image from the title slide in the last draft you sent, animation showing the Big Bang.

A Really Big Bang Same as prior slide.

The Big Bang This was a cataclysmic event driven by both technological and societal forces Bandwidth and storage costs have plummeted Everything becomes mobile Instant publishing flourishes Scandals have eroded trust in corporations, media, institutions Search and social networking have made it easier for us to seek out each other

The Big Bang

The Big Bang Power is now distributed Innovation is driven from the bottom up Information is a commodity It’s easier to tune out marketing A social media universe is emerging

The Social Media Universe

The Social Media Universe This is not your father’s Internet 1992 - 2002: Corporate America built the Web 2002 and beyond: Individuals build the Web Communities are the new centers of gravity in this universe Everything revolves around me

The Social Media Universe Like the physical universe we live in, the social media space too has its own celestial bodies Galaxies Stars Planets Shooting Stars/Comets Asteroids

Galaxies

Galaxies Galaxies are huge centers of gravity that pull people in They are communities Galaxies are where consumers find each other They’re where they create, consume, connect and share

Stars

Stars Stars are individuals who shine brightly They are respected They’re the new face of influence They have deep networks

Planets

Planets Planets too are individuals who shine brightly Not as much as stars They revolve around stars And also attract their own orbiting fans and friends

Shooting Stars and Comets

Shooting Stars Shooting stars are individuals who become famous in the community… …and then soon fade

Comets Comets are recurring themes and ideas that the community craves Transparency Dialogue Honesty/Truth They never die

Asteroids

Asteroids Asteroids are desolate places where there’s no life and negative energy Occasionally they need to be dodged

What is your opportunity? How do you connect? What is your opportunity?

Explore the Universe Make Friends Build Colonies Your Mission:

Find

Find Determine who are your evangelists/vigilantes Understand where the watering holes are Set up the infrastructure to mine the conversations

Listen

Listen Mine the conversations Figure out what your customers want Understand the common threads of conversation Develop insights that help you ideate and take the next steps

Engage

Engage Explore their universe! Blast off and participate in their world Learn the language and converse Be open to talking and learning

Engage Show consumers you care Interact with community influencers to build relationships Show you are open to and encourage feedback Even better, join the conversation Roll your own blogs and podcasts Put yourself at “eye level” with your customers and influencers

Empower

Empower Help consumers achieve something they might not be able to on their own Give your online influentials a role in marketing Develop programs that get them spreading the buzz to others Start conversations

Steve Rubel | Senior Vice President | Edelman | 11.17.2006 The Me2Revolution Space-themed slide showing graphic elements from the rest of the presentation. Steve Rubel | Senior Vice President | Edelman | 11.17.2006