SOCIAL MEDIA FOR TEACHERS Phil Roeder, Director of Communications & Public Affairs

WE HAVE 38,000 STORIES TO TELL!

HOW CAN WE TELL THEM?

THAT WAS THEN

THIS IS NOW

WHY BE SOCIAL?

SOCIAL MEDIA DEBATE IS OVER If you are debating the use of social media today, you would have also debated: Using a telephone in the 1920s Using a fax machine in the 1980s Using email and web sites in the 1990s

ALL THE KIDS ARE DOING IT 2 billion people can’t be wrong Changes in “traditional” media Ability to be your own newsroom Anytime and anywhere Phone = most people’s computer Drive online traffic

WEB SITE SUPPORTS SOCIAL MEDIA Platform for social media Average ~500K visits per month

GOING MOBILE On-the-Go Information: 14K+ downloads since August News Summary Calendars Maps/Contacts Menus Social Media 14K+ downloads since August

@DMSCHOOLS

SOCIAL MEDIA @ DMPS 2011: YouTube/Flickr only Today: six social media sites Integrated with web, social 37K Facebook/13K Twitter

FACEBOOK /DMschools Summaries/links to blog, news releases, photos/video, etc. Major announcements (i.e. break reminders, weather-related, etc.) Policy information (attendance areas, budget, etc.) 37K+ followers

TWITTER @dmschools Link to new web content Reminders/announcements Share/retweet school info. Share/retweet news stories Fun facts and miscellany 13K+ followers

PINTEREST /DMschools Pinterest founder is a DMPS alum Similar postings to Facebook More graphic/photo emphasis

INSTAGRAM /desmoinespublicschools Snapshots of events around the district. Most engaged social media platform

FLICKR /dmps Library for ~28K photojournalist-quality photos. More than 16 million views Images shared on web site and social media.

“IF YOUR PICTURES AREN’T GOOD ENOUGH, YOU’RE NOT CLOSE ENOUGH.” -Robert Capa

PHOTO TIPS The camera in today’s iPhone 6 has twice the megapixels as Canon’s first professional digital camera introduced in 2001 for $4,999

PHOTO TIPS PROXIMITY: Capture the “action” FOCUS: A photograph not in focus is a photograph that cannot be used INTEREST: people against a wall = boring; people doing something = interesting

PHOTO TIPS OK to photograph? Check Infinite Campus. Photo of a group activity typically OK Careful when and how to ID students Public Events (concerts, sporting events, etc.): no expectation of privacy

SOME FRIENDLY ADVICE

TWITTER FOR TEACHERS? Do Not Combine Business and Pleasure Measure Twice, Cut Once Humor Best Left to Professionals Don’t Die With The Secret (or @ handle) Do Unto Others (except students!) Use It, Or Lose It

TWITTER IN THE SCHOOL & CLASSROOM

TWITTER FOR TEACHERS? In addition to what Phil shared: Powerful personalized PD…from your couch! Provides inspiration, affirmation & motivation Stay current with your content area trends Communicate with your peers & leaders Meet your parents & students where they are

LEARNING CURVE ENGAGE TALK WATCH

TAKING THE FIRST STEP Create an account Pick a ‘handle’ Complete your profile Add a photo Follow people & organizations

PROFESSIONAL DEVELOPMENT MODEL PROFESSIONAL DEVELOPMENT MODEL Model first Display your twitter handle Offer real-time encouragement Encourage backchannels during mtgs & PD

HASHTAGS Use a hashtag to find conversations Use a hashtag to join a Twitter chat Use #innov8dmps for all Tweets TechCon

@USERNAME Twitter user name, like an email address Tweet post started with @username, it's a direct reply, only person you tweet at and others that follow both of you (still searchable) If @username appears anywhere else in post it’s considered a mention

THE FIRST TWEET…

Follow Us! @DMschools @thekiteproject @PhilRoeder @ScotSoups @jacobwelchans @B_Wagoner @CoolCatTeacher @jonathanwylie @tomwhitby @thekiteproject

Share the awesome! #innov8dmps

QUESTIONS/DISCUSSION

THANK YOU