NATIONAL PROGRAMMATIC CABLE TV NETWORK

Slides:



Advertisements
Similar presentations
1 Unified Approach: Display March PROPOSAL Creative Spec’s Delivery Traffic Billing The Method.
Advertisements

11 Douglas A. Strouse, PhD Host million Baby Boomers are in the prime of their economic life and face serious challenges…
Don Logan Chairman & Chief Executive Officer Time Inc.
Multi-screen Rich Media Ads. Spark Flow is… …an all-in-one platform for the dynamic multi-screen rich media advertising ecosystem. A cloud- based solution.
Digital advertising that applies neighborhood level precision to your local regional or national campaigns. Getting you the results you want at the scale.
January 17, of 20 RBB Sporting Goods Power Flight Golf Clubs Introductory Media Plan Jan. - Dec. JOMC 172 Spring 2006 This presentation deck is.
3 rd Party Data & Audience Targeting © All rights reserved. 3 rd Party Data – Collected both online and offline by 3 rd party data companies such.
MARKET RESEARCH The Basics. TWO KINDS OF MARKET RESEARCH Primary –Surveys, polling –Focus groups –Observation –Trend towards “relationship marketing”
Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter Eight Traditional Media Channels.
Double Verify Provides online advertising verification in six critical areas: Inappropriate Content Geo-Targeting Competitive Separation Ad Placement Fraud.
Sports Advertising Communications 452 – Advanced Media Planning Christina Greer & Jynafer Castillo.
Halloween Guide Fall 2011 Digital Sales Package September 26 x 6 weeks.
2009 Curling European Championships Post-campaign analysis Prepared by Eurosport, December 2009.
Independent Insurance Agents of Iowa AGENCY TV AD CAMPAIGN FALL 2011 Ads to run from October 24, 2011-January 22, 2012 T.V COMMERCIALS FOR YOUR AGENCY!
11 Paris, June 11 th 2010 Ensemble, libérons vos énergies Une campagne publicitaire 100% sur le net.
Part 4 Principle: Media in a World of Change Copyright © 2015 Pearson Education, Inc. publishing as Prentice Hall.
Canadian Advertising in Action, 6th ed. Keith J. Tuckwell ©2003 Pearson Education Canada Inc Elements of the Internet World Wide Web World.
Total quantity of message delivery into the users browsers Total quantity of mouse/pad clicks on delivered messages Expected to be done actions from.
You always WIN when you PLACE & SHOW ads with ONTrack
January, 2010 Katz Television Group – National Marketing And Local Media Presentation.
Triton Digital Presented to: Illinois Lottery. Engagement Network ADVERTISERS LEADING THE SPACE 2 OVERVIEW The Triton Digital® engagement network enables.
Media Planning Chapter 8.
VERITRAC – “Real Time” GPS Tracking Presentation and Demonstration.
CORPORATE PROFILE
KCTCS MARKETING COMMUNICATIONS RECAP September 29, 2011.
Analytics. Analytics That Show TV’s Accountability Confidential and Proprietary to CTV
CBS Denver Digital The CBS Digital Advantage. CBS Digital National & Local Coverage.
2016: madvertise keeps growing The Italian network Designated team based in Milan since Million Page Impressions per month. Over 30 Premium Publishers.
Broadcast Media. Television Strengths Creativity for Cognitive and Emotional Response Coverage and Cost Effectiveness Captivity and Attention Selectivity.
7 Simplest Ways To Make The Best Of Social Media Marketing Campaign.
Mobile Geo-Fencing WHAT IT IS AND WHAT YOU NEED TO KNOW.
Louisiana Success Stories and Planning Session. Danah Heye Regional Account Manager (mobile) Your Madden Media representative.
BIS 220 Week 5 Individual Social Media and Networking Presentation Check this A+ tutorial guideline at 220/BIS-220-Week-5-Individual-Social-Media-
Customer-Centered Design
Planning Tools for On-Air Scheduling
Newspaper and Digital Advertising Solutions
How you know what you’re doing is working… or not working.
DENISE HIGGINS Marketing Strategist
Chapter 5 Advertising: Media Planning
Brand Research at Scale
Event Design Consulting, Inc.
Nissan Awareness/ChooseNissan.com & TRITON DIGITAL
Text Message Program AUDIENCE: Parents of Middle School Students
Addressable Broadcast Unwired
Marketing Research Aaker, Kumar, Leone and Day Eleventh Edition
2016 MLB Regular Season Hit a Home Run with.
Welcome!.
GAMING INDUSTRY An Evolve Marketing Insights Special Report
DISNEY ‘Disney Life’ Background Campaign Details Idea
Facebook for credit unions
BRAND BRAND What’s on TV What’s on TV
The Formula to Successful Digital Video Ad Campaigns No other digital media combines art and science more than digital video (DV) advertising. Learn the.
PREMIER INN ‘A Great Place To Start’ Background
International Carwash Association WaterSavers 2015
January 2017.
Media Kit 2018.
Products + Services: E-commerce
Pre-Roll A new format of video ads An offer of online ads.
No Days Off: There Were At Least Two Live Sporting Events Airing Every Single Day of The Year On National TV In 2016 A live sporting event aired on ad-supported.
Over 33 Billions Hours Of Sports-Related Programming Were Collectively Viewed On Ad-Supported National TV In 2016 Total TV sports viewing has increased.
Even With The Increase In DVR Penetration, Sports Remains Almost Exclusively A “Live” Or “Near Live” Viewing Experience Sports-Related National TV Programming:
DENISE HIGGINS Senior Marketing Strategist Project Samples.
Alternative Offline Advertising Media and Mass Online Advertising
JUDGING SUMMARY We humbly invite you to join the expert jury for the premier celebration of the work of agencies No one else is more suited to appraise.
Digital Marketing Offerings
OUR PARTNER In Israel & NYC Online Marketing experts for 12 years
catch the buzztime effect
Case Study//Myer Emporium Spring Racing
Digital. Engaged. Our network is more engaging than social media.
TARGET DISPLAY AUDIENCE
Presentation transcript:

NATIONAL PROGRAMMATIC CABLE TV NETWORK CTVNets NATIONAL PROGRAMMATIC CABLE TV NETWORK © CTV Media, Inc – May 2017

CTV Media’s National Cable Unwired Network CTV provides weekly campaign reports. Agency provides KPI performance or CTV provides post logs each week. We analyze the performance and apply key learnings to optimize in flight. 2

1 CTV Media’s National Cable Unwired Network Efficiency Meets Transparency – 210 DMAs – Up To 85% TV HH Coverage Weekly impressions delivered by network,  rates by network, guaranteed delivery, executed network style: 1 One Rate Per Network One Ad to Traffic One Invoice with Details on Each Aired Unit 3

What Makes CTV Different? 1 2 3 Weekly Campaign Optimization Seamless Execution Portfolio Depth and Provider Relationships 4

Weekly Optimization CTV provides weekly campaign reports. Agency provides KPI performance or CTV provides post logs each week. We analyze the performance and apply key learnings to optimize in flight. 5

Sample Report WEEKLY PERFORMANCE TRACKING & OPTIMIZATION WEEKLY SPOT DETAIL 6

Sample Report NTI Ratings Verification Audience Indexing 7

Sample Report 8

1 Launch a national UNWIRED campaign SEAMLESSLY One Contact One Order within 72 hours with one point of insertion One Contact One Order One Creative One Invoice 1 9

National Presence in all 210 DMAs

16 57 20 14 14 7 20 18 16 Representative networks Adult Networks Sports Networks Entertainment Networks News Networks Young Adult Networks Kids Networks Women Networks Men Networks A65+ Networks +37 REGIONAL SPORTS NETWORKS A sample of 175+ networks in our portfolio 11

PREMIER EVENTS 12

10 30+ Hispanic Networks & Programming 15 12 13 5 BI-LINGUAL Hispanic Adult Networks Hispanic Entertainment Networks Bilingual Networks Hispanic Sports Networks 10 30+ MILLION Hispanic households Hispanic networks BI-LINGUAL options available 13

THANK You!! Don’t forget to rate this item and share your ideas! Contact us: Follow us on: 1490 Manning Pkwy, Powell, OH 43065LGA facebook.com/ctvmediainc 614.848.5800 Twitter.com/ctvmedia info@ctvmedia.com 14