NATIONAL PROGRAMMATIC CABLE TV NETWORK CTVNets NATIONAL PROGRAMMATIC CABLE TV NETWORK © CTV Media, Inc – May 2017
CTV Media’s National Cable Unwired Network CTV provides weekly campaign reports. Agency provides KPI performance or CTV provides post logs each week. We analyze the performance and apply key learnings to optimize in flight. 2
1 CTV Media’s National Cable Unwired Network Efficiency Meets Transparency – 210 DMAs – Up To 85% TV HH Coverage Weekly impressions delivered by network, rates by network, guaranteed delivery, executed network style: 1 One Rate Per Network One Ad to Traffic One Invoice with Details on Each Aired Unit 3
What Makes CTV Different? 1 2 3 Weekly Campaign Optimization Seamless Execution Portfolio Depth and Provider Relationships 4
Weekly Optimization CTV provides weekly campaign reports. Agency provides KPI performance or CTV provides post logs each week. We analyze the performance and apply key learnings to optimize in flight. 5
Sample Report WEEKLY PERFORMANCE TRACKING & OPTIMIZATION WEEKLY SPOT DETAIL 6
Sample Report NTI Ratings Verification Audience Indexing 7
Sample Report 8
1 Launch a national UNWIRED campaign SEAMLESSLY One Contact One Order within 72 hours with one point of insertion One Contact One Order One Creative One Invoice 1 9
National Presence in all 210 DMAs
16 57 20 14 14 7 20 18 16 Representative networks Adult Networks Sports Networks Entertainment Networks News Networks Young Adult Networks Kids Networks Women Networks Men Networks A65+ Networks +37 REGIONAL SPORTS NETWORKS A sample of 175+ networks in our portfolio 11
PREMIER EVENTS 12
10 30+ Hispanic Networks & Programming 15 12 13 5 BI-LINGUAL Hispanic Adult Networks Hispanic Entertainment Networks Bilingual Networks Hispanic Sports Networks 10 30+ MILLION Hispanic households Hispanic networks BI-LINGUAL options available 13
THANK You!! Don’t forget to rate this item and share your ideas! Contact us: Follow us on: 1490 Manning Pkwy, Powell, OH 43065LGA facebook.com/ctvmediainc 614.848.5800 Twitter.com/ctvmedia info@ctvmedia.com 14