DaaS is the 4th pillar in Oracle’s Cloud Computing Strategy “SaaS” Customer Experience (CX) Cloud Human Capital Management (HCM) Cloud Supply Chain Management (SCM) Cloud Enterprise Resource Planning (ERP) Cloud Enterprise Performance Management (EPM) Cloud Software as a Service “PaaS” Platform as a Service Java Developer Mobile, Messaging, Documents, Analytics Database Database Backup “IaaS” Infrastructure as a Service Exadata Exalogic Exalytics Big Data Appliance SuperCluster Hardware Data as a Service Targeting Measurement & Optimization Services Data Enhancement “DaaS” Oracle Data Cloud

In 2014, Oracle formed the Oracle Data Cloud creating the market leader in “Data as a Service” (DaaS) A data licensing model where multiple types of data are provided through a cloud service A vendor-agnostic approach to data services – plug into any application, or engine of your choice For use across all business areas including marketing, sales, business intelligence and more

Oracle Data Cloud allows you to know your consumers What they BUY Who they ARE Where they GO What they DO Smartphone cases, video games Millennials, Low income Frequently goes to the movies Engage with friends on social media

TARGETABLE ACROSS DEVICES Kids: 2 Married: Yes Education level: College grad Hobby: Photography Favorite TV shows: Modern Family Castle How I Met your Mother Avid traveler: Visited Paris & Belize Drives a Honda CRV Avid home cook Buys high-end women’s apparel Organic product purchaser Buys children’s apparel Favorite wine is Pinot Noir Shops at Luxury Retailers TARGETABLE ACROSS DEVICES

Programmatic buying workflow…again Publisher Site Windows 172.15.296.1 ESPN.com Chrome UID: 13357196 Female 3x24 SF 1 5 2 10 3 4 6 7 6 7 <300 ms for this whole process 3 trillion monthly bid requests 25 billion transactions per week 6 6 7 8 7 9 Source: Rubicon Project Inc. S-1

Ecosystem is dynamic, competitive, chaotic DEMAND SCALABLE TECHNOLOGY INFRASTRUCTURE SUPPLY AGGREGATORS DATA>ANALYTICS>INSIGHTS