Leveraging Key Indicators to Drive Benefit Decisions
BIOGRAPHY Timothy J. Donald Director, Analytics Business Partner Horizon Blue Cross Blue Shield of New Jersey Tim Donald is a Senior Director at Horizon Blue Cross Blue Shield of NJ focused on supporting the Commercial Sales & Marketing division. Tim is responsible for partnering with the Divisional Leadership team to provide the strategy and delivery of Analytic tools and reporting. These tools support our business development in key markets as well as enable our Account Management teams to be more consultative and prescriptive with our various business partners including groups, brokers and consulting houses. Tim has over twenty years of healthcare experience at Horizon including leadership roles in Healthcare Management as well as the role of Account Manager in the National Accounts Market. Contact Info: Phone: 973-466-4074 Email: Timothy _Donald@HorizonBlue.com
Horizon Analytics’ Definition and Triple Aim Increase Customer Satisfaction, Enhance Operational Efficiencies and Drive Business Value by: Addressing the right business questions, supported by the right data assets, leveraging the right analytic methods, to enable fact-based decision making.
MBU Analytics Addressing the right business questions: What products are we selling? How are we targeting customers? What is the member impact? supported by the right data assets, Tableau dashboard or dataset? External data? leveraging the right analytic methods, Data mining Exploratory Data Analysis
Small Group and Midsize Markets Consultative Sales Representatives Broker distribution Targeted products Bonus program Self-Service tools
Small Group Market
Small Group Market
Small Group Market
Midsize Group Market
Midsize Group Market
Large Group and National Account Markets Consultative Sales Representatives Targeted Analytics Trend Insights External data Product cross-selling Self-Service tools
Large Group and National Account Markets
Large Group and National Account Markets
Large Group and National Account Markets
Acxiom Capabilities Income Smoker Over 1,600 Demographics/Consumer variables available for us to use in analytics and model development. We have around 120 of these variables available in our data ecosystems. ABILITEC® BUILT & DELIVERED A non-data product that comes out of a knowledge based approach Link-driven versus string matching Match rates 97%+ Adds increased data confidence ensuring less duplication and higher accuracy Produces a leaner, more efficient file by eliminating redundant marketing efforts to the same consumer COMPOSITION Demographic, lifestyle and behavioral variables Enhancement and Prospect List Postal, Email and Phone data Unique categories offer breadth and depth 1,600+ Demographic Elements & Models 5,000+ Audience Propensities Media Preference Ethnicity Income Women Plus Sizes Health Focus Smoker Life Insurance Policy Marital Status
Large Group and National Account Markets
Large Group and National Account Markets
Thoughts? Questions? Comments?