Value of Cisco Trainings and Certifications Danny Gooris, Business Development Manager Russia and CEE Learning@Cisco Thursday, March 25, 2009 Benelux Annual Instructor Event

Agenda Worldwide Skills Gap Economic Environment Investing in Staff Value of Certifications Value of Training for Organizations Learning@Cisco Product Portfolio Certifications BeNeLux Costprice CCENT & CCNA Q&A

Worldwide Skills Gap

Network Solutions—New Challenges for Talent Learning@Cisco Charter: Double networking talent by 2012 Remove knowledge gaps as barriers to deployment Enable Cisco, partners, and customers Role of the Network Grows Smart Communities Video Convergence Evolution of the Network Time Web 2.0 Knowledge Gap IP Video, TelePresence Data Center Unified Communications Enhanced Security Wireless This chart shows the challenges facing our customers and partners that drive the need for certification of professional knowledge and experience. Cisco solutions continue to grow in technical complexity, yet the skills and knowledge of customer and partner employees are short of the desired state. Knowledge of networking fundamentals is no longer sufficient. Now, network professionals must understand networking systems with integrated security, wireless, and voice capabilities. New careers in IT are being established that are based more on complex services and architectures than systems. Cisco needs to be leading the charge here to provide direction and proper learning paths and resources to help our customers and partners address these challenges. Voice Transport Telecommuting / VPN Technical and business architects Support operations Designers and planners Vertical solutions Certified skills Strategic planners Ethernet Switching Routing

Strong Demand for Cisco Certified Professionals Cisco Share of the Total Market Gap U.S./Canada Total Certified: 254,375 Cisco Gap: 6,109 Latin America Total Certified: 24,698 Cisco Gap: 108,302 Africa Total Certified: 29,129 Cisco Gap: 58,871 Middle East Total Certified: 28,552 Cisco Gap: 41,448 India Total Certified: 126,481 Cisco Gap: 78,519 Japan Total Certified: 107,764 Cisco Gap: 2,236 All of APAC Total Certified: 489,895 Cisco Gap: 195,105 China Total Certified: 132,688 Cisco Gap: 131,392 Russia Total Certified: 6,313 Cisco Gap: 80,687 Eastern Europe Total Certified: 8,482 Cisco Gap: 48,518 Central Europe Total Certified: 12,691 Cisco Gap: 28,309 Western Europe Total Certified: 106,956 Cisco Gap: 46,044

Economic Environment

Economics of Learning and Certification New global economic conditions exist. Intense competition requires the best human capital for: Greater customer focus Greater productivity per employee Stronger risk management and cost containment Employers need to identify and develop talent. Individuals need to adapt and enhance their value. Nearly everything is being affected by global economic conditions and many of our customers are wondering if they should change or delay their learning and certification plans. Let me share what we see happening with learning and certifications. We see this economic downturn having the effect of intensifying competition and forcing organizations to be more efficient. Companies are working hard to ensure customer satisfaction. Capital shortages are requiring stronger risk management to avoid cost overruns. Employees who’ve avoided layoffs are being asked to take on more responsibility. In short, intense competition drives demand for the best human capital available—to produce higher quality results with less effort and minimal risk. In this environment employers need to identify and develop the talent required to meet these challenges. Individuals need to adapt to a more competitive job market and look for ways to increase their value.

Current IT Operational Environments Skilled, trained IT staff are needed more than ever to maintain availability and improve the efficiency of current installations and older equipment. IT and network design are central in supporting business efficiency and optimization—there will be an increased focus on this in IT operations. Longer life cycles for equipment (4 years) require trained staff to ensure the best utilization and maintenance of equipment. An October 2009 report by IDC focused on changes in the IT operational environment as identified recently by CIOs. Many of the changes caused by the recession are believed to be permanent according to the CIOs. IDC, “Coping with the New Normal- How the Changed Economy is Shaping IT Practices, “ #220285, October, 2009

Investing in Staff

We have found that worldwide organizations are investing in new networking roles. Network Security Voice/ Communications Network Operations Center Wireless Remote Office and Teleworkers Role dedication is increasing. Skills like security, risk, and performance management are emerging as important, regardless of role. Skill requirements are consistent across geographies. 80% 69% 69% 66% 61% Base: 1500 managers in charge of network hiring and training

Certifications are critical to guarantee these skills. Network Security Network Operations Center Wireless Voice/ Communications Remote Office and Teleworkers IT managers cite certifications as important to qualifying new candidates—as well as for their own professional development. Half to three-quarters of IT decision makers expect the importance of certifications to increase. Base: 1500 managers in charge of network hiring and training

Value of Certifications

Certifications Offer Value in Many Ways Screen job applicants Validate the technical acumen of current staff Ensure quality, competency, and relevancy Create a platform for career development Provide credibility and customers Offer recertification to maintain skills “Does my workforce have the ability to deal with the increased pace of change? Do I?”

Role-Based Job Skills Key Findings Career Path and Training Professional and technical certifications play an important part in an IT career. IT decision makers indicate that certifications are second only to a four-year college degree in qualifying for a position. IT decision makers indicate that certifications are the most important educational tool for being able to actually perform an IT job. Source: Forrester Research Role-Based Job Skills Study

Certifications Help Get the Job When IT decision makers were asked about their formal training … … 49% said that certifications “were needed” to qualify for their current job.

Certifications Help Keep the Job When IT decision makers were asked about their formal training … … 46% said that certifications “were needed” to perform their current job.

Value of Training for Organizations

Value of Training for Organizations Developing expertise Building the best talent Increasing marketplace competitiveness Increasing productivity Building the loyalty of staff Optimizing the overall effectiveness of the organization Preparing for Certifications

Benefits of Training and Certifications For Employers Productivity: 66% of managers believe that certifications improve the overall level of service and support offered to IT end users and customers.* 75% of managers say certifications are important to team performance.* Organizations with 40–55% of team members certified performed above the average of all organizations.* Better return on investments: The right skills to ease deployment, use products to their fullest, and get the most out of the IT investment. Lower costs: Skills to efficiently handle issues that arise. Less downtime equals lower costs. Increased customer satisfaction: IT training increases customer satisfaction. Trained workers know how to solve problems more quickly and with a greater success rate. * Source: IDC, "Impact of Training: Functional Excellence Leads to Operational Productivity," Doc# 215762, December 2008.

Benefits of Training and Certifications For Employees Differentiation: At company and in market Improved chance of being hired: According to a Forrester Research survey,* IT decision makers rated certifications second only to four-year degrees in qualifying for positions. They rated certifications first for predicting job performance. An additional study of hiring managers from about 700 companies found that IT companies view certifications at least as important as a bachelor’s degree.** Improved compensation: Certified individuals have an average compensation premium of at least 10%.*** (U.S. data) Certification Magazine, December 2008: “Perhaps the most significant observation that resulted from our Salary Survey this year, however, was that being certified carries greater value today than yesterday.” * Study commissioned by Cisco and conducted by Forrester Research, June 2008. ** The Journal of Information Technology Education, Volume 7, 2008. *** Payscale.com, January 2009.

Compared Average Salaries Here are the average salaries for Cisco certifications compared to the average networking professional salary $67,560 $80,890 $81,520 $91,870 $120,330 CCENT CCNA Network Professional CCNP CCIE Source: Certification Magazine Salary Survey 2008 (12/08)

Learning@Cisco Solutions

Learning@Cisco Solutions Instructor-Led Training Synchronous Training Gaming, Lab Simulations Customized Consulting Services Cisco Learning Network Virtual Mentoring Accelerated Learning Programs Certifications, Formative Assessment Products Cisco Press, Digital Libraries

Expanding Cisco Career Certifications Specialty Professional: CCNP®, CCIP®, CCSP®, CCVP®, CCDP®, and CCNP Wireless Entry/Associate: CCENT™, CCNA®, CCNA Security, CCNA Voice, CCNA Wireless, and CCDA® Expert: CCIE® R&S, Storage, Service Provider, Security, Voice, Wireless, and CCDE™ Architect: Cisco Certified Architect Security Unified Communications Wireless Storage Networking Optical Advanced Routing and Switching Data Center Foundation

Cisco Press Resources Enhance Classroom or Web-Based Training Cisco Press Learning Path Learn Experience Prepare Practice Expert Level Expert Level www.ciscopress.com 29

Cisco Learning Network The Cisco social learning network for networking professionals across the globe. www.ciscolearningnetwork.com 30

The Cisco Learning Network Is Your Source for … Training Certification information E-learning Learning games Self-assessments Study groups Mentoring Career Builder 31

Certifications Split Belgium/Netherlands/Luxemburg Netherlands take almost ¾ of all certifications in the BeNeLux 38

Certifications CCENT & CCNA CCENT is relatively new, but is catching up on CCNA CCNA remains the most popular certification 39

Certifications CCNA Concentrations CCNA Security is the most taken CCNA Concentration certification, followd by CCNA Voice 40

Certifications CCNP CCNP is increasing thanks to an increasing CCNA 41

Certifications CCIE 42

How much does CCENT & CCNA costs 43

How much does the CCENT / CCNA Exam costs? Standard price is 250 USD If you get a score of +75% on your CCNA Discovery or Exploration you get 50% discount 250 USD – 50% = 125 USD 125 USD = 70 Euro 44

What do we have in common in the Benelux? What can you get today for 70 Euro? 15 Beers ??? 45

Once you get certified…. Think Big… You differentiate yourself in the market You can earn more, get promotion 46

Result of lifetime being certified... 47

Q&A Resources: www.ciscolearningnetwork.com www.cisco.com/go/hire www.cisco.com/go/learningpartners www.vue.com/cisco