By: Arjun, Surya and Daksh LUNCHBOX.COM By: Arjun, Surya and Daksh Fresh In A Flash.. Based on the traditional Mumbai based Dubbawala system which started about 125 years ago. We are targeting Working Employees In MNCs , Private Offices , Banks , GOVT Dept, Companies , PG , Malls ,  Shops, and who are staying away from their homes.

LUNCHBOX.COM What is opportunity (The Problem)? Individuals not getting a healthy lunch meal after working 12 hours a day. This is reducing their productivity. They end up eating unhealthy meals from street shops and become unhealthy. Who experiences these problems Working middle class of all ages who have moved in from different states to work in the NCR(National Capital Region), don’t have time to prepare meals, have no family support or reach home late. Solution We will provide our customers with a nutritious, fresh meal at an affordable cost which will keep them healthy and increase their productivity. Benefits They will be able to live a more hassle free life, not depend on getting up early in the morning to cook their meals and shop for groceries. It will make their lives simpler and more healthy.

LUNCHBOX.COM Market: In certain commercial areas of Gurgaon –there are not many options for a ‘routine’ meal for the common working man. Our aim is to target both men and Women between the age of 20-40 who either live alone (have moved in from another city) or don’t have time to cook for themselves(working 12 hours a day). Feasibility: It is a very simple and workable concept where not too much investment is required. Resources: To start with – our initial fleet will consist of 2 Vans, 5 cooks, Raw material ( Utensils, Raw food material), Efficient Packaging, Advertising, cooking resources., and storage Personal Driver’s: To provide the common man the experience of getting a healthy meal and where they can be taken good care of at a minimal price. Value: Things strongly kept in mind by our venture by carrying out our endeavors – timing, quality standards and the freedom in the choice of food.

Drilling Down on Initial Customer – lunchbox.com Target Customer – Working adults between the ages of 20-45 Urban prof’l Rs.>15k/month Demographic Lives/ Works in Gurgaon Geographic Lives alone, Independent ,e-consumers Lifestyle Active users of e-retailing websites Behavioral Smartphones and computers Installed Base Gurgaon prof’ls earning Rs15K+ who live alone/e-consumers, have access to smartphones and computers Initial Target Customer 4

Customer Archetype Employees of age 20-40 Rohan is an employee at a MNC. Symrin is an employee at a bank. Rohan is 30 years old and hails from a middle class background. She is 45 years old and from a middle class background. He works 10 hours a day and is having trouble in cooking his meal before leaving the house. He lives alone and has no family support. She spends the entire day at the office and comes home tired. She is a health freak and wants to eat nutritious food everyday. India Student….Tuneshare

SERVED AVAILABLE MARKET = 1,00,000 TOA=34,00,000 TARGET MARKET= 4,65,600 DEMOGRAPHICS Working prof’ earning above >15k/month = 34,00,000 GEOGRAPHIC DATA BEHAVIOUR 97% are active users of smartphones and computers INSTALLED BASE - Work in gurgaon 10,70,463 World Wide Web+Mobile App in the future LIFESTYLE Live alone- 4,80,000

Efficient Transportation Efficient Cash Flow Unique Prices Competition Being underprepared for opening numbers Establish a menu development team Online Market Emerging Market New Services New Markets New Technology Increased customer demand Work Inefficiencies Lack of capital Lack of reputation Innovative Style Financial Leverage Cost Advantages Efficient Transportation Efficient Cash Flow Unique Prices Strengths Weaknesses Threats Opportunities

Competitive Table Competition Catorgories Lunchbox.com Food panda.com Caloriesmart.com Gurgaon Caterers.com Ease of Use Ready meals a customer can decide from. They have no system. Meal system, 3 courses a day to choose from Well connected, having a large mode of transportation. Costs Relatively low for the common man Vary depending on the restaurant (Mainly High) Relatively low Medium high. Benefits Providing a nutritious meal for every working day with. Well connected with all big restaraunts gives the number of calories provided in a meal meal with a combination of all food groups. They focus on supplying to events more than individuals. Payment System Online account withLunchbox.com- Prepaid and postpaid+ COD . Cash on Delivery They have a post paid and Prepaid system. (expensive) Advance payment and final payment later.

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Marketing mix starts Product: Wide Choice of Nutritious Food Monthly/Weekly Course Subscription Cash On Delivery Promotion Web: Social Media Interesting offers to customers for promoting the brand. Sales Team in medium scaled offices. Free Food For The First Week   Placement Online Website Mobile Application Gurgaon (Delhi NCR) Storage: Gurgaon Kitchen: Gurgaon (to ensure faster delivery in supported areas) Price: Monthly plan – Different meals to choose from. Payment Option: Pre Paid account Post paid account Credit/Debit card Cash on Delivery

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LUNCHBOX.COM