Chapter 4: Sustainability-led innovation In the following PowerPoint slides you will find the key headings from CHAPTER 4 together with the main illustrations, tables, etc. There are also slides summarizing the key messages in bullet-point fashion, and a wide range of activities which you can use to help students explore around these themes. Finally there are some reflection questions which can be used as the basis for discussion or assignments. ©2015 John Wiley and Sons Innovation & Entrepreneurship 3e by Bessant & Tidd

Innovation & Entrepreneurship 3e by Bessant & Tidd Learning Objectives ©2015 John Wiley and Sons Innovation & Entrepreneurship 3e by Bessant & Tidd

The threat – running out of planet… Sustainability (from sustain and ability) to maintain development, manage resources safely and productive indefinitely through systems and process.  Ways of reducing negative human impact are environmentally-friendly chemical engineering, environmental resources management and environmental protection   ©2015 John Wiley and Sons Innovation & Entrepreneurship 3e by Bessant & Tidd

Innovation & Entrepreneurship 3e by Bessant & Tidd … and the opportunity Forms of Sustainability ©2015 John Wiley and Sons Innovation & Entrepreneurship 3e by Bessant & Tidd

Innovation & Entrepreneurship 3e by Bessant & Tidd … and the opportunity Forms of Sustainability Economic: Green building Sustainable agriculture Using science to develop new technologies, renewable energy International and national laws ©2015 John Wiley and Sons Innovation & Entrepreneurship 3e by Bessant & Tidd

Innovation & Entrepreneurship 3e by Bessant & Tidd … and the opportunity Forms of Sustainability Society: Lifestyle Education Consumption Awareness ©2015 John Wiley and Sons Innovation & Entrepreneurship 3e by Bessant & Tidd

Innovation & Entrepreneurship 3e by Bessant & Tidd … and the opportunity Forms of Sustainability Environment: The environment determines the nature of people, animals, plants, and places around the Earth, affecting behavior, religion, culture and economic practices. ©2015 John Wiley and Sons Innovation & Entrepreneurship 3e by Bessant & Tidd

Media: the sustainability challenge climate change the vulnerability of our natural systems ecological constraints. (Biology, geography and earth science) Environmental regulations vary by country, by state or region, and even by city Executives behave as though they have to choose between the largely social benefits of developing sustainable products or processes and the financial costs of doing so.  ©2015 John Wiley and Sons Innovation & Entrepreneurship 3e by Bessant & Tidd

Innovation & sustainability Why Sustainability Is Now the Key Driver of Innovation View challenges as opportunities Designing Sustainable Products and Services Developing New Business Models ©2015 John Wiley and Sons Innovation & Entrepreneurship 3e by Bessant & Tidd

Exploring innovation space ©2015 John Wiley and Sons Innovation & Entrepreneurship 3e by Bessant & Tidd

Options in sustainability-led innovation ©2015 John Wiley and Sons Innovation & Entrepreneurship 3e by Bessant & Tidd

Innovation & Entrepreneurship 3e by Bessant & Tidd Example: Philips On the Portal there is a detailed case study of Philip’s experience in this area: http://www.innovation-portal.info/resources/philips-operational-optimisation-for-sustainability/ ©2015 John Wiley and Sons Innovation & Entrepreneurship 3e by Bessant & Tidd

Examples of organizational transformation (table 4.3) ©2015 John Wiley and Sons Innovation & Entrepreneurship 3e by Bessant & Tidd

Innovation & Entrepreneurship 3e by Bessant & Tidd Summary Sustainability is becoming a key factor in innovation, representing both a significant threat and an opportunity. Sustainability-led innovation (SLI) involves changes across the ‘innovation space’ – in products/services, in processes, in positions and in paradigms. ©2015 John Wiley and Sons Innovation & Entrepreneurship 3e by Bessant & Tidd

Innovation & Entrepreneurship 3e by Bessant & Tidd Summary SLI can involve incremental improvements – ‘do better’ – and more radical changes. We have explored a model which maps the nature of SLI into three areas: Operational optimization Organizational transformation Systems building. ©2015 John Wiley and Sons Innovation & Entrepreneurship 3e by Bessant & Tidd

Innovation & Entrepreneurship 3e by Bessant & Tidd Summary SLI poses challenges across the innovation process model – how we search, select and implement. In particular, working at the higher levels of the model, towards organizational transformation and systems building will require developing new routines. Part of the dynamic capability challenge in dealing with SLI is to introduce some elements of a ‘responsible innovation’ framework to our decision-making around innovation selection and implementation. ©2015 John Wiley and Sons Innovation & Entrepreneurship 3e by Bessant & Tidd

Innovation & Entrepreneurship 3e by Bessant & Tidd Assessment questions In what ways can innovation contribute to or potentially constrain sustainability?      ©2015 John Wiley and Sons Innovation & Entrepreneurship 3e by Bessant & Tidd

Innovation & Entrepreneurship 3e by Bessant & Tidd Innovation Portal ©2015 John Wiley and Sons Innovation & Entrepreneurship 3e by Bessant & Tidd