7 Easy Steps to Engage Your Chapter Members in SHRM Certification Lisa-Marie Stone Manager, Program Marketing SHRM Kelly Cusick Vice President, Marketing Holmes Corporation 2016 SHRM VOLUNTEER LEADERS’ SUMMIT

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2016 SHRM VOLUNTEER LEADERS’ SUMMIT Be In The Know Updated SHRM Body of Competency & Knowledge 2017 SHRM Learning System 2016 SHRM VOLUNTEER LEADERS’ SUMMIT

2016 SHRM VOLUNTEER LEADERS’ SUMMIT Resources NOV 9 2017 SHRM Learning System Webcast Archived available on PRC NOV 29 2017 SHRM BoCK Update Live webcast with Alex Alonso 2016 SHRM VOLUNTEER LEADERS’ SUMMIT

2016 SHRM VOLUNTEER LEADERS’ SUMMIT Engage With Info Sessions Why Utilize Info Sessions? Generates Leads Engages Audience Creative Considerations Interview with Engaging Host Panel Discussion Live Case Study Quick Tips Best Practices 2016 SHRM VOLUNTEER LEADERS’ SUMMIT

2016 SHRM VOLUNTEER LEADERS’ SUMMIT Info Session Promotion Promoting Your Info Session Create a Catchy Title & Subject Line Develop a Strong Email Invitation Test a Few Email Formats, Subject Lines, Times Bring Social Media into the Mix Promote Early and Finish Strong 2016 SHRM VOLUNTEER LEADERS’ SUMMIT

Connect With Social Media Worthwhile Content + Personal Engagement = Success 2016 SHRM VOLUNTEER LEADERS’ SUMMIT

2016 SHRM VOLUNTEER LEADERS’ SUMMIT LinkedIn: Social Media Examples 2016 SHRM VOLUNTEER LEADERS’ SUMMIT

2016 SHRM VOLUNTEER LEADERS’ SUMMIT Help To Fund SHRM Learning System Purchasers Spend their Own Money to Invest in their Preparation 2016 SHRM VOLUNTEER LEADERS’ SUMMIT

2016 SHRM VOLUNTEER LEADERS’ SUMMIT Help To Fund Member Discount Pricing Chapter Volume Savings Employee Tuition Reimbursement Scholarships Foundation Scholarships 220 Professional Member Certification Scholarships Chapter Scholarships Create your own for chapter members 2016 SHRM VOLUNTEER LEADERS’ SUMMIT

2016 SHRM VOLUNTEER LEADERS’ SUMMIT Arm Your Instructors Instructors Are An Asset for Your Program Experts for Your Members Help with Student Recruiting Lend Credibility to Your Courses 2016 SHRM VOLUNTEER LEADERS’ SUMMIT

2016 SHRM VOLUNTEER LEADERS’ SUMMIT Video Series Series of Videos Available at Your Convenience Instructor & Chapter Marketing Ongoing Additions 2016 SHRM VOLUNTEER LEADERS’ SUMMIT

2016 SHRM VOLUNTEER LEADERS’ SUMMIT Become A Champion Tells Members You Support Certification Provides Recognition for Your Chapter’s Work to Elevate the HR Profession through Professional Development and HR Knowledge 2016 SHRM VOLUNTEER LEADERS’ SUMMIT

How to Become A Champion Offer SHRM Learning System to Members on Your Own Find out more information on VLRC 2016 SHRM VOLUNTEER LEADERS’ SUMMIT

2016 SHRM VOLUNTEER LEADERS’ SUMMIT Rule With Cool Tools Resources are Available Customizable 2016 SHRM VOLUNTEER LEADERS’ SUMMIT

Promote Certification 2017 Content will be up early December! 2016 SHRM VOLUNTEER LEADERS’ SUMMIT

Promote Certification Preparation 2017 Content will be up early December! 2016 SHRM VOLUNTEER LEADERS’ SUMMIT

Promote Recertification 2017 Content will be up early December! 2016 SHRM VOLUNTEER LEADERS’ SUMMIT

Chapter & Cert Prep Resources 2017 Content will be up early December! 2016 SHRM VOLUNTEER LEADERS’ SUMMIT

2016 SHRM VOLUNTEER LEADERS’ SUMMIT Learn From Your Peers Discussion Topics What are your marketing strategies for the spring? What is your most successful marketing idea that has paid off? What tactics are working with your chapter members? What questions are your members asking and how do you answer them? 2016 SHRM VOLUNTEER LEADERS’ SUMMIT

2016 SHRM VOLUNTEER LEADERS’ SUMMIT Thank You! 2016 SHRM VOLUNTEER LEADERS’ SUMMIT