Well come to our Presentation www.AssignmentPoint.com
Strategic Planning of Bashundhara Group ltd. www.AssignmentPoint.com
Introduction As a company we will need a good strategic marketing plan. Through strategic planning, the company deciding what it wants to do with each business unit. Marketing Planning involves deciding on marketing strategies that will help the company attain its overall strategic objectives. A detailed marketing plan is needed for each business, product, or brand. A company can go forward and increase market growth rate through a effective strategic marketing plan. www.AssignmentPoint.com
Objectives of the Report The main objective of the term paper is how the company operate there corporate activities as well as unit planning, product planning, marketing planning and how the company implementing these plans and control. 2. Strategic Planning Strategic Planning is the main driving system of a company, so it is very important to develop the strategic in perfectly. www.AssignmentPoint.com
Background of the Company The Bashundhara Group of Companies started off as a real-estate venture known as “Bashundhara" under the aegis of the Group's first concern - the East-West Property Development (Pvt.) Ltd. This project turned out to be very successful and had helped foster the growth of trust and confidence of the urban people in "Bashundhara". Dhaka's burgeoning population, combined with a conspicuously slow growth of housing - led to the landmark success of Bashundhara. www.AssignmentPoint.com
Mission & Vision The era of information and communication technology has changed the world with a whisker and now communication has emerged as the key to trade and development. The rapid development of information and communication technology has turned the world into a global village. Moreover globalization and its all pervasive impacts on states and their economies have made life more competitive, complex and technology driven. www.AssignmentPoint.com
1. Geographic segmentation 2. Demographic segmentation Segmentation means dividing the market into distinctive groups of buyers on the basis of needs characteristics or behaviors of consumers. Segmentation can be done in four ways like – 1. Geographic segmentation 2. Demographic segmentation 3. psychographic segmentation 4. Behavioral segmentation www.AssignmentPoint.com
upper middle class- medium users ( business executives, docto 1.Target Market ‘Bashundhara Group’ consists of consumer and retailers who need to store communicate and complete the marketing process. From the many segments, we choose psychographic segmentation. Targeted segment consists- upper class-heavy users(business tycoons, superstars, media people, ministers) upper middle class- medium users ( business executives, docto rs, lawyers,) middle class-light/occasional users www.AssignmentPoint.com
2. Market Positioning: Positioning is a perceptual location. It's where your product or service fits into the marketplace. Effective positioning puts you first in line in the minds of potential customers. The Positioning is a powerful tool that allows you to create an image. www.AssignmentPoint.com
3. Marketing Mix: Marketing mix is the set of controllable tactical marketing tools- product, price, place, and promotion, that the firm blends to produce. The major marketing management decisions can be classified in one of the following four categories: Product Price Place (distribution) Promotion www.AssignmentPoint.com
Business strategic planning process External Environment (opportunity &threat analysis) Internal Environment (strengths & Weaknesses Analysis) Goal formulation Strategy Program Implementation Feedback And control www.AssignmentPoint.com
1. SWOT Analysis This is top qualitative evaluation of the key factors affection the company. To know how will the company fairs and how interesting an investment would be, our analysis follow the market on a daily basis and you could benefit from their valuable expertise to maximize you knowledge. Strengths Weaknesses Opportunity Threats www.AssignmentPoint.com
3. Strategic Formulation 4. Program formulation 2. Goal formulation 3. Strategic Formulation 4. Program formulation 5. Feedback and Control 6. Concept www.AssignmentPoint.com
Products of Bashundhara paper mill ltd (BPML) Writing & printing paper SBUs Review Products of Bashundhara paper mill ltd (BPML) Writing & printing paper Photocopy & stationary paper Color printing paper Mg poster paper Packaging paper Products of East West Property Development (pvt)ltd. Land Project Apartment project www.AssignmentPoint.com
Products of Bashundhara LP Gas ltd. Specification of LPG bottle LPG Cylinder In operation www.AssignmentPoint.com
BCG Matrix Stars Cash cows Questions marks Dogs www.AssignmentPoint.com
Implementing & Control of Strategic Planning of Bashundhara Group By preparing statements of mission, policy, strategy, and goals, headquarters establishes the framework within which the divisions and business units prepare their plan. This corporation gives a lot of freedom to their business units to set their own sales and profit goals and strategies. Corporate headquarter undertakes four planning activities 1. Defining the corporate mission 2. Establishing strategic business units (SBUs) 3. Assigning resources to each SBU 4. Planning new business, downsizing, or terminating older business The others planning of Bashundhara group are taken by the each division’s managing directors. www.AssignmentPoint.com
Findings and Recommendation There is no doubt that Bashundhara Group is the reputed corporation in our country. The strategic planning situation is good in present, but it has some problems in this process. If the corporation can remove those problems then the corporation will be role model in the business sector of Bangladesh. The corporation has some problems in their legal sector. If the corporation improves their legal problems, they could create more popularity than previous. www.AssignmentPoint.com
Conclusion Bashundhara Group is the biggest corporation in our country. From above discussion we can say that the corporation strategic plan is effective. Now-a-days it wants to capture foreign market by producing quality products. Bashundhara City Wines “Superbrand” award www.AssignmentPoint.com
www.AssignmentPoint.com
www.AssignmentPoint.com