Topic 1.4 Making the Start Up Effective Chapter 17 p90

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Presentation transcript:

Topic 1.4 Making the Start Up Effective Chapter 17 p90

Aim for today Consider the practicalities of making a business happen and ensuring that the start up is effective

The Business category game But first for a game... The Business category game Teacher chooses a letter. Students must come up with items for the list beginning with the chosen letter Teacher chooses a letter. Students must come up with items for the list beginning with the chosen letter

Round 1 1 A product priced less than £1 2 A retailer 3 Business communication 4 A business cost 5 A product that is in demand 6 Something you manufacture 7 An advertising slogan 8 Can be sold without packaging 9 Something from the media industry 10 Sold from a vending machine

Round 2

Making the start up effective In this unit we will learn about... Customer focus The marketing mix Limited liability Legal & tax issues On-time delivery Customer satisfaction Recruiting, training & motivating staff

Customer Focus

Task 1: Focusing on needs... In your groups discuss how the following businesses meet, anticipate & Identify meet customer needs? Tesco Thornton's Chocolate Next Consider how might they exceed them...

Customer Focus Businesses need customers to survive Customer needs must be satisfied otherwise they will not use a business Businesses must focus on Identifying customer needs Anticipating customer needs Meeting customer needs

Meeting customer needs A recent example... http://news.bbc.co.uk/1/hi/uk/8427400.stm

Task 2 Choose a company and create a role play about customer care. Groups 1 & 4 -Good customer care Group 2 – Poor customer care Group 3 – Indifferent customer care

Let’s look at some start up’s... http://news.bbc.co.uk/local/bristol/hi/tv_and_radio/newsid_7894000/7894880.stm

To finish customer care… Write a paragraph about why customer service is important. Include an explanation of how poor customer focus impacts on business. Give examples of companies known for good/poor customer service.