R6S Matrix™ System Break Your Advertising KPIs Away from Ordinary Woah! Figuring out a way to track and measure your ad campaign results, especially when you’re using various platforms and different messages can be daunting. At R6S, we implement a Matrix System to keep it simple. And we’re going to share our little secret with you in this easy-to-follow guide, complete with a customizable worksheet you can use for your own campaigns. Try the R6S Matrix™ Strategy now and discover an easier way to measure your KPIs! Gratis from your friends at R6S

R6S Matrix System Step One: Create three* campaigns with different messaging. A color-coded system helps you keep track. As part of your ideation, each message should have a slogan or tagline, copy, a CTA, and art for any banner or multi-media ads. Below are our sample messages and color-coding: Half Price Sale Promotion. Sale for 50% off. A real bargain! New Product Line Announced. Meet our new line of fantastic products. Friends and Family Special Offer. An exclusive offer for the ones you love. *Note, you can create more or less than three, R6S typically creates matrices in blocks of threes as it is the most effective for managing, tracking and adjusting.

R6S Matrix System Step Two: Identify three* advertising platforms you want to try. Your platforms should be a mix based on the research you’ve done on each. There are lots to choose from, including: Google AdWords, Yahoo and Bing, Facebook, Instagram, Twitter, YouTube, LinkedIn, SnapChat, Yelp, not to mention native advertising, email marketing, and various niche networks. In our example, let’s say you picked the following: Instagram Google PPC Pinterest *Note, you can try more or less than three at a time, R6S typically creates matrices in blocks of threes as it is the most effective for managing, tracking and adjusting.

R6S Matrix System Step Three: Divide budget equally among your three campaigns, and also divide that budget equally among the three platforms. 33% 33% 33% Half Price Sale Instagram Google Pinterest New Product Line Instagram Google Pinterest Friends and Family Instagram Google Pinterest 33% 33% 33% Each platform runs each campaign simultaneously, or as near to simultaneous as possible, so you have comparable data. Watch ROI to and track cost per conversion to determine success.

Sample Monthly Budget of $3000 KPIs Number of conversions Cost per acquisition How to Use this Worksheet Simply edit the budget, the names of the campaigns, and the platforms in this template to match your own. The formula for CPA is 1/3 of that campaign’s budget, divided by three, divided by the number of conversions. We use a monthly budget of $3,000 in our example, however you can adjust by changing the amount to match your budget. This gives you a quick, down and dirty overview to measure the primary KPIs in your advertising campaigns! Notice how you can evaluate both the campaign and the platform. Our sample numbers show that Instagram is not a good platform for the Half Price campaign, but is great for the New Line campaign. Remember, you can also calculate your Return on Advertising Spend (ROAS) to see your profit ratio. Different products have different profit margins and ROI. The Half Price campaign, for example, likely has a different margin and therefore a different ROI than the other campaigns. ROAS gives you a universal baseline whether you know the profit margin or not. Ready to Rule Your Online Advertising? Get the full picture when you visit www.R6S.com and read our Marketing Guides on Advertising for your industry.

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