Marketing Functions.

Slides:

Advertisements

Similar presentations

The Functions of Marketing.

Advertisements

Marketing and the Marketing Concept

Ms. Smith Marketing.  Marketing is the process of planning, pricing, promoting, selling, and distributing ideas to create exchanges that satisfy customers.

Principles of Business & Finance

Marketing I Unit 1 Chapter 1. Christmas 2006 XBOX 360.

Chapter 1: Marketing Is All Around Us

Examining Marketing and Business The Functions of Marketing Marketing I Competency #39- Explain the functions involved in marketing goods and services.

Marketing Is All Around Us Chapter 1.1. The Reality…  You have been marketed to since you were very young.  You probably know a lot about marketing.

Marketing Is All Around Us. Quick Think How would you define Marketing? Activities that fall under its umbrella.

Marketing in Today’s World

M ARKETING AND THE M ARKETING C ONCEPT Chapter 1 Marketing Is All Around Us Section 1.1 Marketing and the Marketing Concept Section 1.2 The Importance.

Applying the Terms.  The process of developing, promoting, and distributing goods and services to meet the needs of customers.

2.02Classify the functions of marketing and the marketing mix.

1.1 Marketing and the Marketing Concept MARKETING MR. PAVONE.

The World of Marketing Standard 1 Objective 1. Marketing Marketing is the activity, set of institutions, and processes for creating, communicating, delivering,

Marketing I Curriculum Guide. The World of Marketing Standard 1.

Functions of Marketing

1 Understand principles of marketing.. 2 Functions of Marketing  What happens during the marketing process?  Businesses are involved in the process.

The World of Marketing Chapter 1, Section 1. The process of planning, pricing, promoting, selling, and distributing goods, services, or ideas to create.

Read to Learn Define marketing. Identify the functions of marketing. List the elements of the marketing mix.

Introduction to Business & Marketing.  What is marketing?

Chapter 13 Marketing in Today’s World Section 13.1 Marketing Essentials.

 Marketing Functions: All activities that allow companies to bring products to the market for exchange ◦ Pricing ◦ Selling ◦ Distributing ◦ Promoting.

Sports and Entertainment Marketing I Explain the basic concepts of marketing.

By: Gus Minkin, Breaun Randle, Chase Abendschoen.

2.02Classify the functions of marketing and the marketing mix.

Product/service Management Designing, producing, maintaining, improving, and obtaining products to meet customer’s wants and needs. Designing, producing,

Marketing I Curriculum Guide. The World of Marketing Standard 1.

 Marketing Co-op. The idea that a business should strive to satisfy customers’ needs and wants while generating a profit for a firm. All the marketing.

Sports and Entertainment Marketing 2.01 Explain the concept of marketing.

Marketing is All Around Us! How does society benefit from marketing?

Marketing 101 Marketing 101 -What is Marketing? -What is Fashion Merchandising?

2 SECTION 1.1 What Is Marketing What You'll Learn  The meaning of marketing  The foundations of marketing  The functions of marketing.

Principles of Business & Finance

Principles of Business & Finance

Click here to advance to the next slide.

UNIT C The Business of Fashion

UNIT C The Business of Fashion

Marketing in Today’s World

Marketing Is All Around Us

Introduction to Business & Marketing

Sports and Entertainment Marketing

WF Sports and Entertainment Marketing I

MARKETING FUNCTIONS & UTILITIES

The World of Marketing Standard 1.

Introduction to marketing

Principles of Business & Finance

October 5 & 6, 2016 OBJECTIVES Describe trends in marketing

Marketing & The Marketing concept

Students can distinguish between a good and service

Marketing Is All Around Us

Marketing Foundations

Marketing Functions Marketing 1.

Sports and Entertainment Marketing

Marketing and the Marketing Concept

Marketing Functions Marketing Co-Op.

Marketing Functions SERM #42.

Ch. 13 Marketing in Today’s World

The 7 Marketing Functions

The World of Marketing Standard 1.

The 7 functions of Marketing

Journal About… Last class, you presented your “You on You” campaign. Based on that experience, take a few minutes to journal about the question below:

Activity- To be a successful “marketer”, one needs many different skills and a lot of knowledge. With a partner create a list of all of these skills and.

Marketing is All Around Us

Introduction to Business & Marketing

Applying the Terms Marketing Basics.

Marketing Foundations

Principles of Business & Finance

Students can distinguish between a good and service

Presentation transcript:

Marketing Functions

The Marketing Functions Marketing Functions: All activities that allow companies to bring products to the market for exchange Pricing Selling Distributing Promoting Product/service management Marketing information management

Pricing Pricing: “means deciding how much to charge for goods & services” EXAMPLE: a snickers bar is $1 in the School Store

Selling Selling: “providing customers with goods & services they want to buy” EXAMPLE: The Nike store sells Nike Air Pegasus shoes.

Distributing Distributing: “involves making decisions about where to sell your product and method of transportation to use (i.e. train, plane, automobile)” EXAMPLE: Surfboards arrive via plane from Hawaii and are sold on 17th street in VA Beach.

Promotion Promoting: “any form of communication used to inform, persuade, or remind people about a business’s products” Example: Advertising (paid- commercials, Ads, etc) Sales Promotion Direct Mail Internet and Social Media

Marketing Information Management Marketing Information Management: “gathering market information about customers, trends and competing products” Examples: customer surveys

Product/Service Management Product/service management: “obtaining, developing, maintaining, and improving a product in response to market opportunities” Product changes overtime to meet the need of customers EXAMPLE: The iPod has changed over the last 7 years. It was originally bulky and only black/white; next a smaller/color version called the Nano; next a video iPod; next a smaller Nano; finally iPhone

Marketing Functions Activity Students will work individually to complete the following: Choose a product and research each of the functions of marketing for that product: Pricing Selling Distributing Promoting Product/service management Marketing information management