A National Day of Giving November 29, 2016 Spreading the word through social media

What is #GivingTuesday? A Global Day of Giving Held the first Tuesday after Thanksgiving, Black Friday and Cyber Monday. #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving Many charities, organizations and individuals participate in #GivingTuesday Largely fueled by the power of social media and collaboration. WesternU is joining the 5th Annual #GivingTuesday on November 29, 2016 Our website: www.westernu.edu/givingtuesday

Spread the Word We are so glad you want to help spread the word about our #GivingTuesday campaign to help kick off the holiday giving season at WesternU. Please post, tweet, link, and share messages and photos encouraging people to show their WesternU pride by making a gift on November 29th. On the following pages you will find suggested social media language. Thank you for helping us spread the word about #GivingTuesday.

Follow us on Facebook, Twitter and Instagram. Be a friend! Facebook: www.facebook.com/WesternUniversityofHealthSciences Twitter: www.twitter.com/WesternUNews Instagram: @WesternUNews Please like, comment, share, retweet, and repost our social media posts leading up to #GivingTuesday!

Facebook Suggested posts: Before November 29: On November 29: On November 29, members of the WesternU community will join together for #GivingTuesday. #GivingTuesday is a chance for the WesternU community to come together to their show pride, and provide essential funding to support students and shape their experience. Together – in just one day – we can make WesternU the best possible experience for our students. Mark your calendar and make your gift on 11-29-16 at westernu.edu/givingtuesday. On November 29: I made a gift to Western University of Health Sciences in support of #GivingTuesday. WesternU is important to me, and it feels good to give back. Make your gift today at westernu.edu/givingtuesday. I just participated in #GivingTuesday by giving a gift to Western University of Health Sciences. WesternU is special to me because _______________ and I want to help current students (my classmates and future students) have the same experience. Support what you love about WesternU by making a gift at westernu.edu/givingtuesday. *Suggested edits in parentheses

Twitter Suggested Tweets Before November 29: On November 29: Want to learn more about #GivingTuesday? Join @GivingTuesday and visit westernu.edu/givingtuesday #westernugiveback #westernuway You shop on #BlackFriday. You shop on #CyberMonday. Now give back on #GivingTuesday. Find out what you can do: westernu.edu/givingtuesday #GivingTuesday > #BlackFriday > #CyberMonday – Here’s what you need to know: westernu.edu/givingtuesday #westernugiveback #westernuway On November 29: Show your WesternU pride! Let’s make the holiday season the biggest season for giving at WesternU #GivingTuesday: westernu.edu/givingtuesday Help spread the word! Why do you give to @WesternUNews? #GivingTuesday: westernu.edu/givingtuesday My support of @WesternUNews shows what WesternU means to me. Join me in supporting #GivingTuesday. Make your gift: westernu.edu/givingtuesday Participate in #GivingTuesday and support what you love most about @WesternUNews! westernu.edu/givingtuesday I made a gift to @WesternUNews to participate in #GivingTuesday. Did you? Together we can make a difference. westernu.edu/givingtuesday

Share on Facebook and Twitter Facebook Cover Photo: Facebook & Twitter Profile Photo Suggestion: *Left click on photos to “Save as Picture”

Give – Smile - Post Made a donation? Share with the world why giving back to WesternU is important to you Take a “selfie” with a caption (or have it on a card in the picture) explaining how or why you and/or your friends are “giving” this year. “I give back because…” Always use the hashtags #GivingTuesday and #westernugiveback Post it to Instagram, Facebook and/or Twitter and share with friends!

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Suggested Hashtags #GivingTuesday #WesternUGiveBack #WesternUWay #GiveBackOnGivingTuesday

Others Ways to Participate If social media isn’t your strong suit: Send an email to your friends: Here is a sample message: As you have probably heard, Western University of Health Sciences is challenging students, alumni, parents and friends to show their pride in WesternU by participating in WesternU’s day of giving, #GivingTuesday. I made my gift this morning at (insert URL). It took just a minute, and I am writing you to ask that you give a gift of any amount today to support WesternU in making the holiday season the biggest season of giving. And, if there’s anybody I forgot on this message, please forward it to them. Thanks!

Thank you for spreading the word and don’t forget to make your gift at www.westernu.edu/giving. Office of Annual Giving Questions? Contact cschultz@westernu.edu