Category/Brand Growing!

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Presentation transcript:

Category/Brand Growing! RTE Popcorn up 42% (IRI*) #1 and fastest growing warehouse (not DSD) popcorn * Up 95% dollar sales* 29% share of non-DSD popcorn in base markets* Movement: Strong movement for warehouse salty snack set $14.58 per MM ACV per week (total brand, versus $28.97, type) 3.9 Items/week per MM ACV , total brand (avg for type: 4.3) Convenience-Focused Great grab ‘n go snack – fits in one hand, or in cupholder SRP $1.39 - $1.89 9 Month Shelf Life Margin Very strong margin @ 40% ++, compare to leading DSD brand Variety White Cheddar, Caramel, Kettle, Jalapeno, Butter, Red Chili *IRI 12 Months ending Sep 6, 2009 ** Warehouse: RMPC, Vic’s, Indiana, Crunch ‘n Munch, Poppycock, Ray’s, Cedar Creek, Gary’s, Barrell ‘o Fun, etc DSD: Frito’s Smartfood, Lance’s

Market Data*: RMP #1 and fastest growing non-DSD Brand of Popcorn! *IRI C-Store Data, 52 weeks ending Sep ’09, Texas Market Data*: RMP #1 and fastest growing non-DSD Brand of Popcorn! 24.4% of non-DSD popcorn 109% Brand and Company Growth! Highest Branded non-DSD ‘Avg Weekly Dollar Sales per $MM ACV’ – at $23 per MM ACV per week