Forest Cleanup and Anti-Littering Campaign Elk State Forest

Background Information Media Campaign for Elk State Forest 200,000 acres in Forest District Too much litter these days Littering Occurs on; roads, trails, viewing areas and forested lands

Objectives At the conclusion of this media campaign; Littering will decrease by 45 percent 70 percent of state forest visitors will be affected 90 percent of area scout troops will participate

Objectives Cont. Involvement of three counties and community members 30 permanent signs will be erected State forest rangers will crack down on illegal activities

Message The messages of this media campaign are; Gain funding Raise awareness Obtain approval Public support

Audience Visitors to state forest Other state forest visitors Ones who litter Sway opinions, change minds Other state forest visitors Volunteers, awareness General public

Media Types Signs Primary form of media 30 permanent signs Long lasting, durable Present in the forest system Prevails to audience habits

Other Media Types DCNR website – free of charge Posters – 80 posters Flyers – 500 flyers Kiosk – 3 park locations Newspaper – 3 months in advance

Roles and Involvement Media Director – supervisor DCNR employees – permanent signs Boy and Girl Scouts – flyers and posters Volunteers – cleanup and support

Evaluation Ways to evaluate success of media proposal Survey Before and after media campaign Questionnaire How they found out about campaign Why they attended