Supplier Diversity and Competitive Advantage Increasing Our Market Share Through Women-Owned and Minority-Owned Businesses. © Copyright 2013 Pete Sciulli. If you should use this presentation for anything, please contact me: peter.sciulli@case.edu. http://petesciulli.com

Why more women and minority-owned suppliers? The Facts: Current largest customer segment: Women age 35 to 55. Women control 80% of all consumer purchases at home. Women consider corporate behavior far more than men do. Women owned/run businesses have a far better position and understanding of women consumers. The African-American market ($913 billion) and the Hispanic market ($951 billion) combined are larger than the entire economies of all but thirteen countries. Product differentiation, brand equity and just being a good corporate citizen. © Copyright 2013 Pete Sciulli. If you should use this presentation for anything, please contact me: peter.sciulli@case.edu. http://petesciulli.com

Who: Fortune 500 and WBENC 80 of the top 100 Fortune 500 have already had their Supplier Diversity initiatives nationally recognized. WBENC Women’s Business Enterprise Council, 2012 Survey: 79% of female respondents would try a company’s product if they were aware of it’s women’s business development initiative. 51% of respondents said they would give such companies a second chance if they became dissatisfied with the product. 80 of the top 100 Fortune 500 have their Supplier Diversity initiatives nationally recognized. “At IBM, diversity means market opportunity”- Marilyn Johnson, VP MKT Dev. © Copyright 2013 Pete Sciulli. If you should use this presentation for anything, please contact me: peter.sciulli@case.edu. http://petesciulli.com

When? Yesterday! Proactive approach is needed ASAP. Wal-Mart & Target, etc. demanding further supplier diversity regardless. Wal-Mart's Global Women’s Economic Empowerment Initiative launched Sept 14, 2011. Competitive Advantage: Competition has missed Supplier Diversity so far. First mover opportunity in our industry. © Copyright 2013 Pete Sciulli. If you should use this presentation for anything, please contact me: peter.sciulli@case.edu. http://petesciulli.com

How? Full white paper and implementation plan complete. Multi disciplinary team formed around the initiative. Celebrate early successes! Support of top leadership MANDATORY. Diversity Supplier Gateway on the web. Sales and marketing promotion coinciding with the launch. © Copyright 2013 Pete Sciulli. If you should use this presentation for anything, please contact me: peter.sciulli@case.edu. http://petesciulli.com

Q & A Thank You http://www.innovatecv.com/cv/public/petesciulli © Copyright 2013 Pete Sciulli. If you should use this presentation for anything, please contact me: peter.sciulli@case.edu. http://petesciulli.com