My Contact Information Aaron Wengert aaronw@natr.com P 801-342-4692 F 801-342-4579 75 E. 1700 S. Provo, UT 84606
This webinar will be recorded and can be viewed at www.nspwebinars.com To listen to the recording by phone 1-712-432-0453 PIN 338496 Not a toll-free call
Enter your questions, we’ll answer as many as we can when we conclude
New Corporate Headquarters August 2012
New Corporate Headquarters August 2012
Education Week! November 14-21 11 am & 6 pm Live Mountain Time; Recordings will be provided as well Six free webinars Product discounts & specials Lots of fun giveaways on live sessions www.nspwebinars.com
Laurence Smith Regional Manager Boise, ID Current Manager Instructor Helped develop numerous books and curriculum for NSP (Candida; Heart Health)
What is Your “Vehicle” and How can you make it more POWERFUL?
WHERE WILL THEY SHOP? 3 TYPES OF STORES Discount Quality Specialty
The DISCOUNT format is based on providing the lowest price. This format is primarily PRICE focused. Price-driven retailers seek to find and promote the best prices on products they think they can sell. Unless a retailer has the buying power of Wal-Mart, either quality of product or margins will often suffer. Price-based marketing attracts cherry pickers.
The QUALITY format is based on providing solutions, value, service and results. This marketing is EDUCATION based, seeking to attract the preferred, higher-educated consumer. This format is CONSUMER focused. Quality-driven retailers seek to determine what their customers need, and provide solutions and benefits to align with these needs.
Specialty The Specialty format is based on being really good at something. Often destination based. People learn what your specialty is and refer their friends and family. Weight Loss Blood sugar control Heart Issues
We need to offer options We need to become good at something. What does this teach us? We need to educate We need to consult We need to offer options We need to become good at something.
Be a problem finder first….. Be a problem solver second……
Why Should I Shop in Your Store? or Why Should I Buy From You?
2 Ways to Look at Marketing HORIZONTAL Increase the number of customers VERTICAL Increase the average amount per sale.
Most Expensive to Least Expensive TV Ads Radio Talk Radio Ads Newspaper Val Pack Grand Opening or Grand Re-Opening Window Signs
Newsletters—Mailing list Door Knob Flyers Sandwich Boards BNI Business Cards Newsletters—Mailing list Sunshine Sharing Insert Coupons Paper Routes
Cheapest Opportunities Webinars Seminars/Area Herb Conference Email lists Classes In Store/Home Library Community Ed.
Niche Issues Consultations (When do you charge?) Education Iridology Muscle testing Compass BTA/QFA Lifestyle Analysis Personal Story Strategic Alliances
TEACHING LOCATION
SUMMARY There will always be a place for natural product retailers who have good marketing and merchandising savvy, as well as the love, commitment and passion for these products and the people they serve. This is something that mass marketers do not provide.
Questions & Answers
Our next scheduled Retail Webinar will be on Wednesday 11/30 Thanks for Joining Us! Our next scheduled Retail Webinar will be on Wednesday 11/30