Mike Mahoney July 2, 2014 michael.v.mahoney@dbannex.net IHG Work Samples Mike Mahoney July 2, 2014 michael.v.mahoney@dbannex.net

Contents IHG® Rewards Club Points & Cash Holiday Inn Room Rates Redesign Room Rates Expanded iRise Wireframes – Room Rates Guest / Payment Info Combined Form Axure Wireframes – Reservation Confirmation Date if required Private and confidential

1. IHG® Rewards Club – Points & Cash Allows guests with “almost enough points” to book with points & cash Allows guests to preserve a points balance but still use some Meet competitive pressure in a rapid development timeframe

2. Holiday Inn Room Rates Redesign Add room photos to room types Guide guests to choose room type before displaying profusion of rates Incorporate urgency messaging, “starting from” pricing Allow sorting and filtering by attributes similar to hotel search results page

3. Room Rates Expanded Tabbed approach to packages based on Best Flexible Rate Value-add approach to Add Breakfast Bullet list of rate differentiators

4. iRise Wireframes – Room Rates Interactive wireframes model complex interactions Provide working models for business demos, user testing and developers Easily demonstrate desired interactions for QA testing Link (requires login) http://irise.ihg.com - link to wireframe directory

5. Guest / Payment Info Combined Form Combined two separate forms into one Eliminate a step from booking flow Condense multiple terms & conditions into one checkbox Reduce abandonment rate Optimum position for call to join loyalty program and ask for co- branded credit card

6. Axure Wireframes – Reservation Confirmation Interactive wireframes with callouts Callouts indicate new features (green), existing features being updated (yellow) and existing features being eliminated (red) Responsive design illustrated as browser window is scaled Link http://deek73.axshare.com