Asia to Europe & Pacific Accor Campaign Asia to Europe & Pacific 11 May 2015 Aniko Koltai Supplier marketing manager

Introduction We welcome the opportunity to work together with Accor on a proposed business development marketing campaign covering GTA’s Asian retail source markets. This is an outline of options and recommendations based on available marketing inventory in various markets in Asia. We are of course open for discussion on the activity suggested. GTA channels are ‘clean’ environments with virtually no other third party activity taking place. This provides fantastic standout for Accor in an uncluttered environment providing access to a target audience with virtually zero wastage. The campaign is valued at EUR 55’000.

Overview «GTA’s Accor Premium Collection in Europe» Objective: The campaign is designed to expose booking agents to selected Accor brands in chosen destinations. The aim being to drive long-haul business from Asian source markets. Source markets: (Retail clients) South Korea, Taiwan, Hong Kong, China, India, Indonesia, Singapore, Malaysia, Thailand Destination markets: Germany, Netherlands, Austria, Italy, UK Brands: MGallery, Sofitel, Pullman «GTA’s Accor Premium Collection in Europe» Booking period: July – Sept 2015 Travel period: July – Sept 2015 Source markets:(Retail clients) South Korea, Taiwan, Hong Kong, China, Japan, India, Indonesia, Singapore, Malaysia, Thailand Destination markets: Australia Brands: Ibis, Mercure, Novotel, Pullman Reduced rates (DI promo) Booking period: June – Aug 2015 Travel period: July – Aug 2015 Language translations: Communications will be translated into local language in-line with regular communications (some smaller markets receive communication in English as a default language)

Recommended Campaign Activity & Costs SOURCE MARKET DESTINATION MARKETS & BRANDS CONTENT DURATION COST Banner on POS, RBS Homepage Bottom Centre 9 Asian source markets: Korea, Taiwan, China, India, Thailand, Malaysia, Singapore, Indonesia, Hong Kong Germany, Netherlands, Austria, Italy, UK Brands: MGallery, Sofitel, Pullman «GTA’s Accor Premium Collection in Europe» Hotel imagery, brief message. Links to landing page. July (4 weeks) EUR9,000 Banner on POS, RBS Index page Bottom Left Sept (4 weeks) Australia, New Zealand Brands: Ibis, Mercure, Novotel, Pullman Reduced rates (DI promo) Aug (4 weeks) ‘Connected ‘ monthly newsletter Banner Ad Hotel imagery, brief message. Links to landing page Once in August (for each market) EUR3,000 Once in June, once in July (for each market) EUR6,000 Landing Page HTML page featuring 20 hotels in Europe with imagery and information, with “book now” call to action deep linking into POS. Entire promotion period July - September EUR11,000 Brands: Ibis, Mercure, Novotel, Pullman Reduced rates (DI promo) HTML page featuring 20 hotels in Australia with imagery and information, with “book now” call to action deep linking into POS. Entire promotion period June- August TOTAL EUR58’000 EUR 55’000

HONG KONG WBS – Home Page Rotating banner

HONG KONG RBS Rotating Banner and Tower Banner

HONG KONG Landing pages

Thank you.