Business Online Banking Bank of America

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Presentation transcript:

Business Online Banking Bank of America David Ehrenberg Kemp Leonard

Presentation Overview Industry Bank of America Competition SWOT Analysis The Future

Industry Three years ago Today The future

Bank of America Free access to accounts Access to customer service Cash Management

Online Bill Payment Bill Payment Bill Presentation Bill Hosting OFX Support

Bricks and Mortar Competition Increased IT spending Partnerships with technology players Direct investments in start-ups Partnerships with portals

Virtual Bank Competition NetBank, Telebank, Security First Network New revenue model--no storefront Fewer workers Lower transaction costs Pass savings to customers Currently limited to consumer presence

Non-Bank Competition Billing aggregators Portals CheckFree Transpoint Yahoo Excite teams with Intuit Lycos and Infoseek expand financial services

Strengths Easier access for corporate customers Eliminates geographic barriers Immediate executions & rapid response Track customer activity Serves customer need

Weaknesses Lose personal touch Encourages “shopping the market” Creates new internal environment Can’t solve all problems

Opportunities Additional marketing opportunities More targeted, strengthen relationships Attract new clients Build reputation as cutting edge Lock in customers--supply chain mgmt Efficiencies--Frees time for bankers

Threats Info accessible by competitors Superior competitor offerings Delivery/Technical problems Market lukewarm to concept Cost/Benefit

The Future Partnerships and alliances Portals & other players blur boundaries Cannot ignore the new trend Increased functionality & interactivity More services--hosting,newsletters, etc.