Magazine Media 360⁰ Report March 2016

Average Issue Readership   Mar-16 Change -March 16 vs. Dec 15 Magazine Title Print Web Social Media Audience Impressions Emma Nielsen Facebook Twitter Instagram Pinterest Average Issue Readership Digital Ratings Likes Followers Australian Geographic 631,000 402,000 326,434 9,993 24,300 - 1,393,727 16,000 20,000 37,392 655 7,400 81,447 Australian Gourmet Traveller 375,000 235,000 359,550 73,900 118,000 21,100 1,182,550 9,000 49,000 30,678 1,900 20,400 2,300 113,278 Australian House & Garden 798,000 28,668 51,100 5,600 883,368 15,000 5,577 11,000 200 31,777 Belle Magazine 132,000 32,211 1,314 64,000 229,525 1,000 3,932 139 14,500 19,571 Better Homes & Gardens 2,161,000 108,000 551,789 4,134 27,500 438,000 3,290,423 -25,000 -13,000 51,801 135 3,000 -1,900 15,036 Big League 181,000 100,879 32,600 314,479 7,000 5,691 1,100 13,791 Bride to Be 99,000 1,080,448 4,022 60,800 5,000 1,249,270 -3,000 69,829 252 18,700 85,981 Cosmopolitan Australia 371,000 104,000 902,825 46,200 93,600 1,519,525 19,000 4,000 79,491 700 16,800 100 120,091 Country Style 319,000 607,004 54,300 6,100 986,404 -12,000 12,687 12,200 13,587 Delicious 583,000 393,000 564,327 8,650 86,000 1,636,877 25,000 34,000 128,448 432 16,100 900 204,880 Diabetic Living 353,000 13,000 23,417 2,175 391,592 -24,000 2,713 304 -19,983 DOLLY Magazine 176,000 572,213 30,200 46,800 838,213 -15,000 53,878 300 42,078 Donna Hay 359,362 96,900 117,000 24,200 1,404,462 14,000 22,139 400 21,500 2,100 76,139 ELLE Australia 139,000 47,000 541,081 10,300 123,000 860,381 -14,000 68,175 969 10,000 80,144 Famous 242,000 76,000 366,414 25,100 22,000 752 732,266 -19,000 27,264 600 2,500 17 36,381 Girlfriend 169,000 60,000 1,630,685 42,800 91,300 1,993,785 -9,000 24,000 172,869 11,200 200,069 Good Health Magazine 12,509 5,586 5,870 258,965 569 122 1,013 -12,296 GQ 202,000 169,235 47,500 50,200 607,935 -85,000 2,365 6,800 -65,135 Harper's BAZAAR Australia 156,000 39,000 744,720 55,600 186,000 5,900 1,187,220 -32,000 60,198 1,400 54,498 Home Beautiful 530,000 803,259 9,301 98,200 216,200 1,656,960 113,606 153 25,900 -1,200 147,459 Inside Out 130,000 1,145,418 18,100 198,000 196,800 1,688,318 -2,000 44,253 -100 66,753 Instyle 134,000 540,298 60,700 93,500 18,300 846,798 72,974 1,700 9,900 500 87,074 Marie Claire 390,000 101,000 141,881 95,400 95,000 8,900 832,181 10,528 7,900 75,128 Men's Health 460,000 85,000 1,061,718 26,300 264 1,649,282 27,000 92,382 1,800 7,100 113,299 Mother & Baby 73,000 49,215 505 24,800 147,520 2,000 11,437 10 4,500 17,947 New Idea 1,693,000 237,000 964,911 43,600 2,958,511 -49,000 103,000 111,788 9,200 176,388 NW Magazine Australia 315,000 274,796 611,296 1,360 1,165 -375 OK! Magazine Australia 381,000 37,000 485,022 16,900 34,700 954,622 107,258 3,900 121,458 Practical Parenting 81,000 842,550 64,600 2,096 991,346 62,351 17,500 406 77,357 Prevention 191,590 3,514 6,642 362,546 17,000 313 214 809 31,436 Real Living 183,000 113,973 13,500 124,000 10,500 444,973 11,381 47,181 recipes+ magazine 505,000 4,815 509,815 451 1,451 Rugby League Week 57,000 213,312 64,100 13,400 533,812 29,683 3,500 30,183 Shop Til You Drop 83,000 277,280 34,100 42,100 436,480 10,969 -9,431 Super Food Ideas 568,000 342,533 1,881 9,078 923,192 52,183 14 2,263 22,560 Take 5 Magazine 769,000 193,000 21,002 685 479 984,166 -23,000 109,000 894 29 86,923 Taste.com.au 768,000 3,850,000 283,933 20,100 23,200 21,000 4,966,233 127,000 29,861 2,400 227,561 That's Life 878,000 216,000 805,687 1,624 441 1,901,752 -4,000 276,391 56 51 367,498 The Australian Women's Weekly 1,951,000 482,000 482,385 14,600 17,400 2,948,785 -6,000 232,000 29,817 3,800 260,017 TV WEEK 758,000 113,774 54,400 3,197 993,371 -7,000 -76,000 12,821 7,300 23 -62,856 Vogue 391,000 331,000 1,482,349 149,000 421,000 41,800 2,816,149 18,000 80,000 45,415 35,000 189,015 Vogue Living 1,829,952 24,100 234,000 30,700 2,350,752 -21,000 76,480 2,200 107,380 Who 668,000 66,000 172,499 52,900 72,000 536 1,031,935 -16,000 14,108 2,522 Woman's Day 1,733,000 214,000 898,736 11,900 11,700 2,869,336 -31,000 48,260 5,347 33,007 Women's Health 350,000 38,000 96,328 122,000 14,400 662,528 26,000 9,528 53,828 Yours Magazine Australia 107,000 9,208 41 649 116,898 1,049 115 3,164 Total Magazines (Gross) 22,346,000 7,859,000 22,622,195 1,295,750 2,951,727 1,075,852 58,150,524 -98,000 831,000 2,113,237 56,751 446,125 16,148 3,365,261

Sources: Emma Readership Data: 12M ending Dec 2015 vs. 12M ending Sept 2015 facebook, twitter, Instagram, Pinterest data collected by MPA -Dec 2015 vs. Sept 2015 Nielsen Digital Ratings (Monthly), December 2015/March 2016, Computers Ppl 2+, Smartphone/Tablet Ppl 18+. Note: December 2015 Digital Ratings (Monthly) data is not currency data of record and will not match Nielsen Online Ratings data, which was currency data for December 2015. Digital Ratings (Monthly) data has been used for consistency in trending over the period. For more information please contact: Mary Ann Azer Executive Director MAGAZINE PUBLISHERS OF AUSTRALIA M: +614 90243611 T: +612 9282 8472 E: mazer@magazines.org.au