Unpacking Popular Culture Power, Discourse, and Representation
Inventing Popular Culture Scholars talk about popular culture in 8 ways: PC as folk culture PC as mass culture PC as the “other” of high culture PC as an arena of hegemony PC as postmodernism PC as the “root” and “routes” of cultural identities PC as popular and mass art PC as globalization
Culture outside of the market Folk Culture Culture outside of the market
Mass Culture Baby food
FETISH
High culture is what rich white people do. Other is everything else Other of High culture High culture is what rich white people do. Other is everything else
TASTE =DISTINCTION
Resistance is possible! Its all about negotiation. Hegemony Resistance is possible! Its all about negotiation.
How does meaning get made? production consumption NEGOTIATION production consumption
Postmodernism Pastiche or Brick Layers
Where we are coming from and where we are going Roots/Routes Where we are coming from and where we are going
roots
routes
Popular Art and Mass Art another step in the high/low stair case *What Benjamin is interested in*
Aura?
It’s a small word afterall. USA! USA! Globalization It’s a small word afterall. USA! USA!