“ It is Not the Strongest of the Species

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Presentation transcript:

“ It is Not the Strongest of the Species That Survives, Not the Most Intelligent, but the Most Responsive to Change.” Charles Darwin The Origin of the Species

Current Market Conditions Many industries exist that sell commodity - like products through legacy distribution channels comprised of complex sales forces and long term relationships with little price transparency (“Dine ‘Em and Sign ‘Em”). Result - Enormous inefficiencies exist in the pricing of commodity products. The internet provides a unique opportunity to have immediate and inexpensive access to customers through a web-based transaction platform. Result - All incumbent companies are vulnerable due to reduced/no barriers to entry. The equity markets have created an enormous value differential between old economy businesses and new economy businesses. Result - Possible rate of return opportunities are multiples of historical rates of return (“Winner Takes All”).

“ In five years time, all companies will be internet companies, or they won’t be companies at all.” Andrew Grove Chairman, Intel Corp.

U.S. eCommerce Growth B2B B2C Source: Forrester Research, Inc.

Worldwide eCommerce Growth Source: Forrester Research, Inc.

Lessons Learned Principal based vs. Exchange based (“Bulletin Board”) is THE ONLY SUSTAINABLE eCOMMERCE B2B MODEL. Everyone is a potential competitor. Time to market is critical with product roll-out (first mover advantage). Must continue to innovate to maintain first mover advantage. Business model could have broad applications in other industries.

Business Strategy Identify industries that have commodity-like products where the incumbents are predominantly using legacy distribution channels. Determine entry vehicle into the industry (i.e. partnership, acquisition, contractual rights, etc.). Deploy eCommerce platforms to capture market share rapidly. Convert old economy businesses into new economy businesses and capture the value creation. Combine Enron’s IT Group and eCommerce efforts into one commercial organization for focused execution of the business plan with the objective of increasing Enron’s multiple.

Why Enron? We have been B2B for years. We have strong skills in risk intermediation and good systems to control risk. We are already positioned as having successfully migrated from the “old economy” to the “new economy” company. We have a proven Business Model and track record of transforming markets. We have successfully sourced capital for all potential investments.

Execution Plan Upgrading Expanding Penetrating Streamlining processes to do business the best, most efficient way we can. Expanding Growing market share in current businesses. Penetrating Rapidly establishing significant stakes in new markets.

eCommerce Initiatives Energy EnronOnline.com Pulp & Paper ClickPaper.com Metals MG plc Credit EnronCredit.com Financial Products EnronDirectFinance.com

Enron’s Global eCommerce Activities = EnronOnline Trading Activity = Other eCommerce Activity = Planned eCommerce Activity

Funding Decision Tree EPS Dilution Issue Common, Convert and/or Debt Issues P/E Multiple Reduction Credit Rating Dilution Yes Substantial Upside Sharing Fund on Balance Sheet? Enron Support? Vehicle Governance Enron Net Works Business Model No Create Incubator Vehicle Raise Private Equity VC Funds LBO Funds Pensions CalPERs No Issues Costly Capital Exit Strategy Credit Rating Dilution Yes Structured Transaction Issues Use of Capacity Limited Risk Transfer JEDI II Condor LJM Other

Financial Sponsor Considerations Issues Sharing of Control Business integration with ENE business units Credit Support Transfer Pricing Potential Conflict of Interest Benefits Additional Deal Flow Potential upside to ENE stock price (“Sizzle”/Publicity) New Ideas Financial Depth

Enron Net Works Organization Office of the Chairman Greg Whalley - Chairman and Chief Executive Officer Mike McConnell - Vice Chairman & Chief Operating Officer Jeff McMahon - Vice Chairman & Chief Commercial Officer Investments & New Markets Identification Jay Fitzgerald Managing Director Finance Bill Brown Vice President & Regional CFO Technology Philippe Bibi CTO Human Resources Robert Jones Vice President Corporate Development TBD Technology Origination Allan Sommer Vice President Enron Online Louise Kitchen Managing Director Pulp & Paper Greg Piper Managing Director Metals Bruce Garner Vice President Financial Markets Harry Arora Vice President Energy Settlements Tom Gros Vice President Procurement George Wasaff Managing Director

eCommerce is Becoming Core to the Global Energy Business 01010 91919 01382 83710 91817 010102374621985712398571928509129759812659821598601010237462198571239857192850912975981265982159860101023746216 010102374621985712398571928509129759812659821598601010237462198571239857192850912975981265982159860101023746298 global networks

Putting the Energy into e-commerce EnronOnline TM Putting the Energy into e-commerce TM

What is EnronOnline? click & transact A Free, Internet-based, Global Transaction System Which Allows Counterparties to View Real Time Prices From Enron’s Traders and Transact Instantly Online click & transact Putting the Energy into e-commerceTM

Currently With EnronOnline How does EnronOnline differ from current way our customers currently conduct business? Currently With EnronOnline Internet Enron Enron Putting the Energy into e-commerceTM

Benefits of EnronOnline Free of charge Real-Time Pricing Information Access to complementary markets and product information Simple access via the Internet Easy to use Fast and Secure Execution Enron’s Best Prices Putting the Energy into e-commerceTM

EnronOnline Launch Schedule November 1999 US & Canadian Natural Gas December 1999 US Power Nordic Power Plastics Pulp & Paper Coal January 2000 Belgian Natural Gas Emissions German Power LPG Oil & Refined Products Petrochemicals Spanish Power Swiss Power UK Natural Gas UK Power US Weather Putting the Energy into e-commerceTM

Enron’s global wholesale transaction business …………..moves online February 2000 EnBank Virtual Storage Auction (UK) European Weather March 2000 Australian Power Credit Derivatives Dutch Power Emissions Auctions (US) April 2000 Austrian Power May 2000 Bandwidth European Coal Asian Crude & Products June 2000 Pipeline Capacity Auction Putting the Energy into e-commerceTM

Quotes Page Putting the Energy into e-commerceTM

Click on Bid or Offer Price Putting the Energy into e-commerceTM

Submission Screen Putting the Energy into e-commerceTM

Successful Transaction Putting the Energy into e-commerceTM

EnronOnline Statistics Total Life to Date Transactions > 169,000 Currently > 52 % of Enron’s Transactions Average Daily Transactions > 2,000 Life to Date Notional Value of Transactions > $78 billion Daily Notional Value Approximately $1 Billion Currently > 45% of Enron’s Notional Volume Number of Products Offered - Approximately 820 Number of Currencies Traded in = 13 Development Time Approximately 7 Months Announcement Date October 26, 1999 Launch Date November 29, 1999 As of 6/26/00

EnronOnline Versus Traditional Channels (Currently) Volume Transactions 45% 52% 48% 55% EnronOnline Traditional Channels Putting the Energy into e-commerceTM

eCommerce Business Comparison Value of Goods (Millions) Business To Consumer (B2C) eBay Amazon.com Dell.com $ 2,650 1,600 10,190 1999 Data* Business To Business (B2B) FreeMarkets Cisco Intel Altrade $ 1,400 9,480 10,500 12,000 2000 Est.** EnronOnline > $ 65,000 Putting the Energy into e-commerceTM * Est. 1999 Annual Results ** Annualized Based on Results to Date

"EnronOnline was having problems this morning, so we were flying blind," Gas Daily April 11th, 2000 Putting the Energy into e-commerceTM

Putting the Energy into e-commerceTM