What to do When Business Slows Down ANNE TANNER | MASTERS COACH, ROBERTSON COACHING INTERNATIONAL
Real Estate Business fluctuates naturally ADMIN/TC TC/Assistant Call TC/Assistant Call
What does an Admin/tc do when it gets slow?
TAKE TIME TO UPDATE YOUR ADMIN HANDBOOK Talk with your agent – is there anything we should do differently? Do you have notes elsewhere that your need to incorporate? Have procedures changed but you just “remember”? Make revisions so that the Handbook is completely up to date. ADMIN/TC
Work on your data base Is it up to date? Do we need to add info? You or the agent can call to check accuracy of phone numbers and emails. ADMIN/TC
check status of listing leads Check your listing leads against Tax Records or the MLS to see if they have moved. ADMIN/TC
Check the status of buyer leads EMAIL BUYER LEADS IN MLS OR LEAD SYSTEMS Are you receiving the type of home you are currently searching for? Has your search changed at all? We will adjust it for you What is your current time frame? ADMIN/TC
Send seller leads an email Thinking of selling in the next year? Two things drive how quickly and how much money your home will sell for… condition and price We can help with both! We would be happy to do a no cost, no obligation pre listing consultation to help you determine the best way to prepare your house to sell (it will save you money and time!) We would be happy to prepare a free home valuation for you so you know what the market says your home is worth at this specific moment.
Invite people to your agents facebook page Once logged in to your agent’s Facebook page search for and friend or invite the people from the data base. ADMIN/TC
Update/prepare your marketing Review marketing plan with your agent – do they want to make any changes? Prepare/order marketing pieces ahead of time if you can If your marketing is sent automatically make sure that the mailing list has been updated on the marketing sight Make a marketing calendar – what needs to go out and when – for the next 12 months
Update your tracking system Are there any things that you should be tracking that you have not been? Where leads are coming from Number of Listings Appointments any thing else? Number of Buyer Appointments establish systems to do this Where closings came from ADMIN/TC
Increase your knowledge Watch videos on your CRM or other systems that you use Attend training at your local MLS Schedule appointments with vendors that you are currently using to see if there are any new features or training you can gain. Ask your agent – what else would you like me to learn? ADMIN/TC
ACTION STEPs Update your Admin/TC handbook procedures and policies Update your data base – make sure everyone is in there and information is correct – check to see if your agent wants to add new info like closing dates, birthdates, etc Check to see if your listing leads have moved Email Buyer and Seller Leads to check on their status and if your agent can provide any services/updates at this time Prepare your marketing – check if changes should be made Update your tracking systems ADMIN/TC