Camping & Outdoor Promotions Tony Smart Council Camping Chair

Role of the Camping Chair Help build strong units Encourage Summer Camp Attendance Promote Year Round Camping Provide Resources Request Feedback

Yesterday to Tomorrow District Camping Chair Role Camping Campaign Just a Seat on Committee to Driving Force to stronger units Camping Campaign Four Month Push to Year Round Campaign Word of Mouth to Marketing Resources

Why Camp Attendance fuels: Membership Advancement Retention Advancement Financial Operations* First Hand Experience Promotes Awareness to adults

And now for the numbers…

Adventure Camp – Percentage of Cub Scouts attending Summer Camp

District Day Camps – Percentage of Cub Scouts attending Summer Camp

Belzer Day Camp – Percentage of Cub Scouts attending Summer Camp

All Summer Camps – Percentage of Cub Scouts attending Summer Camp

Ransburg - # of youth attending summer camp

Ransburg - % of our Scouts attending summer camp

Krietenstein - # of youth attending summer camp

Krietenstein - % of our Scouts attending summer camp

Course Corrections Organized and conducted Focus Group Feedback on our Summer Camps in the Fall To be continued Marketing and Promotions Plan and Strategy have been reviewed and modified by a Marketing Taskforce We have a seat at the table

Course Corrections Engaged leadership from Order of the Arrow and Firecrafter to help promote Phon-a-thon Sunday, January 8, 2017

Action Plan New Year Round Camping Campaign Marketing Collaboration Order of the Arrow and Firecrafter Support Education on the value Scout Camp versus other summer time activity Value proposition

Where the District Chair Comes In Recruit an active District Camping Chair Promote Summer Camps and Year Round Camping Educate on the importance of the Outings and Programs Encourage camp usage

Where the District Chair Comes In Provide Resources: Camperships Marketing Material Use Your Resources: Order of the Arrow Firecrafter Council Camping Chair Celebrate participation

And if we do what we say….