Aligning Your Portfolio with Community Values

Session Presenters Alison Rhodes: Deputy Director - City of Boulder Parks and Recreation Austin Hochstetler: Senior Project Manager - PROS Consulting, Inc. Dean Rummel: Recreation Manager - City of Boulder Parks and Recreation

The Problem How do you explain to a parent of a child on a competitive gymnastics team why their fees are so much higher than their Learn to Swim lessons? 1 How do you share with your elected officials and community members the value of their investment (via tax dollars) in your community programs? 2

Why categorize programs? Explain how community funded subsidies are providing value 1 Make prioritizing limited subsidies easier 2 Help staff answer questions like: 3

Learning Objectives: Learn how one agency has defined community benefit in services Communication plan

The State of Boulder Parks & Recreation: 2013 2014 Master Plan: the need for an RPI Recreation Program Needs Assessment Fiscal condition Unimplemented efforts from ‘06 Master Plan (pyramid) and RPFP (100-400 levels) 1-Several recommendations to categorize services, including the '06 Master Plan, the 2010 RPFP and the City Manager's Work Group on Rec. Financing 2-Our financial future was uncertain, with a dedicated sales tax expiration on the horizion 3-The research for our master plan reveal several program areas where fees were seemingly not in alignment with community benefit. A key recommendation of the 2014 Master Plan-develop an RPI!

Clear community direction

Clear community direction

Subsidy levels and fees 3-Step Approach Determine the actual cost of an activity or service using a standardized method Categorize services using a Recreation Priority Index Establish cost recovery rates and associated pricing Costs Service Categories Subsidy levels and fees Note that today's presentation is ALL about the Service Categories. The work we did on costs, the work we've done to develop program plans and a Service Delivery Model is a whole different presentation, and in fact, Jamie Sabbach is delivering several! Service Delivery Workshop February 17, 2017

Developing the RPI Academic Foundation Framework & Master Plan Values Board Understanding Staff Training RPI 1.0 Kick off Continued Workshops RPI 2.0 Refresh

The National Park Service created a framework to prioritize their assets. The Asset Priority Index (API) is an objective approach to classifying assets which allows decision-makers to reduce subjectivity. All scoring is based on a 100-point scale and uses weighted categories. Assets are then placed into “bands” and have related funding floors and ceilings. Background & Context

Methodology Delivery Method and Reach How is the program delivered? How many people are reached via this program? Substitutability Factor How reliant is the public on the City to provide this service? BPRD Master Plan Themes Community Health & Wellness Builds Community & Relationships Targeted Goal

BPRD Master Plan Themes Community Health & Wellness Scope of Opportunities Lifelong Movement Health Education Component Specific Health Target Builds Relationships & Community “Network” Relationships Family Participation Neighborhood-Based Encourages Diversity Targeted Goal Youth Outdoor/Nature Low-Income People with Disabilities

Recreation Priority Index (RPI) Calculator

RPI Outcomes

Session Exercise RPI Criteria Scoring Group Discussion Objective vs. Subjective Outcomes Decisions

Walk With a Doc: Special Event “Walk with a Doc” partners the many health benefits of walking with the chance to have questions answered by local physicians. Boulder Community Hospital is collaborating with Boulder Parks and Recreation to bring this health program to our parks. Direct Delivery & Partner Sponsors Registrations: 1,500 Other Options in Boulder: 0 Ages: All Ages

Summer Camp Sign your kids up for a fun-filled day of exciting and diverse activities – including games, sports, swimming, climbing, arts, crafts and more! All camps provide safe, respectful, age-appropriate, supervised activities. Direct Delivery Registrations: 4,500 Other Options in Boulder: 2 Ages: 5-14

Private Personal Training Have a certified trainer design your personal blueprint for success. One hour sessions address sports-specific, weight loss, rehabilitation and general fitness goals. Direct Delivery Registrations: 1 Other Options in Boulder: 12 Ages: 16+

State of Boulder Parks & Recreation: 2017 & Lessons Learned How: Establish a clear path and communicate where you are going Scoring: as designed and delivered! Not how it could be Collaboration as the model for future work Change Management! Engaging staff in constant, honest communication What: Outcomes! Easily explained fee strategy, Mechanism to Spin off programs, Space Allocation Calculator, Partners shifting behavior RPI 2.0!

Questions and Conversation