1-2-3 Success! Three Steps to A Winning Personal Brand Updates Oct 2007 John H Smith

Intro UPDATES

What are the World’s Strongest Brands? Source: InterBrand

I ♥ Brand Brand Commodity

Conformity is the Enemy of Innovation

What Make You Unique Makes You Successful William Arruda

The Career Distinction Mindset Be your own boss Stand out - stand for something Forget the ladder Build your brand

1-2-3 Success! EXTRACT EXPRESS EXUDE

Extract UPDATES

Know Yourself to Grow Yourself

The Most Exhausting Thing You Can Be Is Inauthentic Anne Morrow Lindbergh

Skills Motivated Burnout

Express UPDATES

Express Yourself. Don’t Repress Yourself.

What’s Your Message? Newsletter Articles Speaking Blog Web Volunteer CONTENT Blog Web Volunteer Activities Sponsorships

Be Virtually Visible

Build Your Brand in Bits and Bytes

“A personal Web site -- a 24x7 storefront devoted exclusively to the Brand Called You – may become the mother of all self-promotion tools.” Daniel Pink, FreeAgentNation.com in Fast Company

Why Be Virtually Visible?

"The greater the visibility enjoyed by an executive, the greater the value of his or her compensation." Howard Nestler Study 2007

compensation by increasing one statistic; the number “An executive can increase the amount of his or her compensation by increasing one statistic; the number of CEOs and decision-makers in a sector that are aware of the Executive’s accomplishments” Howard Nestler Study, 2007

If you don’t show up in Google, you don’t exist. William Arruda

It’s a ‘Google Me’ World People are Googling you Your online Brand counts Branding online is a cumulative process

(an increase from 26% last year).” “35% of executive recruiters who use the Internet to check out prospects say they have eliminated candidates based on what they found online (an increase from 26% last year).” BusinessWeek, June 26, 2006

”Persona Propaganda” “Google has created the concept of the ‘Public Resume’ — a new kind of pervasive DigiTruth. An industry will soon evolve to help you manage that public persona-creating the perfect online profile, optimizing your Google search, giving you control over your digitized public identity.” Faith Popcorn

Google Yourself Volume of results

The Digital Scale Digitally Dabbling Digitally Digitally Disastrous Distinct Digitally Disguised V O L U M E Digitally Dissed Digitally Dabbling R E L E V A N C E

Quantitative Assessment - Volume Number of results 50,000-500,000 5000-50,000 500-5000 >500,000 50-500 5-50 Dissed ------------------------------------------------------------ Distinct

Qualitative Assessment - Relevance Are the entries about me? Do they reflect my area of expertise? Do they express my top three brand attributes (i.e. funny, creative, visionary)? Do the results feature my web site or blog? Do the entries communicate a consistent, on-brand image?

The Six Ps Publishing Posting Profiling Pontificating Partnering Publicizing

Boris Mann, Web 2.0 and Personal Brand Development “Promoting yourself online is the best, easiest, fastest way to build your personal brand.” Boris Mann, Web 2.0 and Personal Brand Development

Exude UPDATES

Your Brand Community Outside your org; Inside your company YOU Family Friends YOU Colleagues Outside the company

Your Inner Circle Deliver on your promise Develop people Make your manager a star Give credit

Throughout the Company Deliver on your promise Volunteer for projects Invite people Seek out opinions Reach out to new employees

Outside Your Company Deliver on your promise Participate in organizations Cozy up to the customer Commit to PSR

Building Your Network Extends your brand for you Helps you do your job better Enables you to reach your goals

To Whom? Focused aspect Serendipitous

Focus on the Gaps Name Job Title Go back to your goals Take a look at your network Name Job Title

The Serendipity Factor Build a mindset of connecting with people

“It’s loyalty to peers in your industry and not to a hierarchy. You have to develop a Rolodex obsession, building and deliberately managing an ever-growing network of professional contacts.” Tom Peters

Building Your Network Speak

Connect Network Members Ian Sally YOU Lee Juan Judith

Get in the Habit

Networking Techniques that Work Go for quality over quantity Remember: Clarity, Consistency, Constancy Follow-up -- always

Giving To Your Network Give Them a Free Service Share Your Passion or Interest

PSR Demonstrate your skills Connect with your passions Expand your network Increase fulfillment Make you more compelling

Giving To Your Network Send them a link

“The strength of wideband professional network is that it gives access to deep and tacit knowledge across a range of areas that you could never hope to touch, understand or gain access to.” Mick Cope

Remember and Recognize Brithday alarm americangreetings

Stay Up On What They’re Doing Google Alerts www.google.com/alerts

Build Career Karma www.reachbrandingclub.com/career_karma.php

You Are What Surrounds You