Marketing to teens: Introduction

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Presentation transcript:

Marketing to teens: Introduction Module 4 - Advertising Marketing to teens: Introduction

Whether or not they realise it, teens already know a lot about advertising. Many ads are targeted specifically at them and there are advertisements everywhere.

Why would advertisers want to target teens? Teenagers have high disposable incomes Companies need to build brand loyalty. Start using their products when they are young and continue using them for the rest of their lives.

How do marketers reach teens? In the bathrooms On the internet (phone) On a bus Food packaging Games Billboards Sports events On clothing Vehicles YouTube Video

Which of these locations do you consider to be the best for reaching teens? Which of these locations is the most annoying?

Where do you see ads in school? Vending machines Scoreboards Clothes Books Magazines Sports teams

Future of Education?

Agree or Disagree I can ignore most advertising. Songs from commercials stick in my head I have made an effort to look like someone I have seen in an ad. (know someone) Some ads make me feel bad about myself or inadequate

Media Log Entry #12 The effect advertising has on me. How much of and effect does advertising have on your life? Can you say that it doesn’t affect your life? Explain. If it does effect you explain how it does and why you feel it controls you. Do you know someone that is totally controlled by the media? What kinds of habits do they show to prove this? What kind of help would a person need in order to get away from the grasp of advertising?