rebellious atmosphere, which rock/indie music is based on. Red and white colour scheme reflects the house style, shown in masthead. Angle of photo placement has a jocular nature – friendly, not putting themselves above their readers Graffiti creates a rebellious atmosphere, which rock/indie music is based on. Dark coloured clothing references fashion in rock/indie culture. Merging graffiti theme With context (The Who’s Logo) Stereotypical “rock clothing”, leather and metal are seen as cold and hard. Text style has scrapbook style – fits with chaotic aesthetic of music Usual for main band member to be looking into the camera, engaging the audience. In this case, the lack of eye contract portrays a rebellious, ignorant attitude. Gritty, urban setting Reflects the bands Style.

Stencil font creates an edgy, rebellious atmosphere while maintaining graffiti feel from front page The word “regulars” makes the magazine feel familiar to the reader, like they are part of a community Band list on contents page, encourages reader to read on, gives them information that they wanted Newspaper layout makes information seem legitimate and presents it clearly and simply, as well as creating a retro look Not large amounts of text, keeps reader interested Black white red colour scheme Page number and page title are bold, with a brief description or extra detail underneath, informing the reader while keeping it to the point Print is faded, maintaining old newspaper style and appearing vintage Picture is central to draw reader in and catch attention

Pictures used to create an image for the particular artist, for the reader to be able to identify (with clothes, hair styles etc.) Image of artist is central on the page to show the article is about him Pull quotes are used to encourage the reader to read the full article Casual language used in text, makes the article personal to the reader Swear words: stigma attached of being rebellious and uncaring Simplistic colour scheme creates a laid back, cool atmosphere throughout article The images shown have a faded theme, maintaining retro style of article Graph at the bottom of the double page spread, lots to look at for reader and information being presented looks official and legitimate

Exclusive freebies shown in banner, obvious place so the reader is persuaded Vibrant, punchy colour scheme: red, yellow, white, catches readers eye and creates a loud atmosphere The artists are presented in a playful pose this makes them seem laid back, cool and fun Pull quotes are used to encourage the reader to read the full article and buy the magazine Multiple artists shown of front cover, ensure the reader will be interested in the magazine even if they don’t like the main artists The artists are wearing casual, grunge clothing so the reader can identify with artists as well as the music they are promoting The ripped section looks quirky and unprofessional, giving the effect Kerrang! Are not putting themselves above the reader

Stamp style appears rugged and imperfect, which maintains careless theme Editor ‘selfie’ creates a fun, light-hearted atmosphere, abolishing the barrier between Kerrang! And their readers The busy layout of the contents page makes it seem full of info and lively The tattoo style of the title displays a stereotypical convention of someone who enjoys rock music Artist name in bold, shows importance, with a description of article underneath Yellow on black text box looks electric and loud similar to the stigma attached to Kerrang!’s name and house style Reader pictures, makes them feel involved and recognised

The use of drop capitals Entices the reader to read the Article Background is green to match Jenna McDougall’s hair, emphasising that the article is all about her The pull quote gives The reader a preview of the article Yellow white, stands out from green Yet compliments It to keep the Page aesthetically pleasing Text runs around central character, creating a link between image and text “Never” and “again” stand out in their bold font to emphasize she has recovered Scrappy paper, makes magazine feels personal Demolishes barrier between magazine and reader Casual, alternative clothing that target audience can identify with

Use of ellipses leads reader on, leaving them wanting to know more on the subject Celebrity endorsement: Dave Grohl in foreground as he is the most recognised member of the band “exclusive CD” in bright yellow, stands out as a contrast to colour scheme Red and grey colour Scheme (red connotes Anger and passion, grey Connotes simplistic And classic ideas) Relaxed pose – doesn’t care about peoples opinions, rebellious Pull quote entices reader in to article, persuasive tool List of things in the magazine to inform and entice reader, for example if they see a name they like and are interested in they may buy it White background makes photograph stand out and the band appear significant Band clothing minimalistic and plain, creates a casual, laid-back atmosphere

Welcoming to readers, makes them feel that they are a vital part of the music community The artist’s names are in bold text, making them stand out, in attempt to attract their fans and persuading them to buy the magazine This page incorporates friendly language within the text, which helps the audience feel involved The page numbers are presented in bright multi-coloured bubbles which are vibrant and eye catching for the reader The images of the featured artists are overlaid, designed to make them stand out and look more significant in the layout The contents page maintains a fun, chaotic layout to keep the reader interested, while keeping the information organised and aesthetically pleased The contents page includes a preview of reviews done by the magazine, to entice the reader to read the rest Subtle column structure throughout page, mixing modern and traditional layout styles

The colour scheme also matches the clothing worn by Prince in the image, which emphasizes his significance and the fact that the article is about him The colour scheme references Prince’s most well-known song “Purple Rain”, which his fans will appreciate The colouring is aesthetically pleasing and draws the audience to certain parts, for example the drop capital at the start of the text The smoke effect used on the type face merges the background and the type face together, as well as creating a mystical, laid-back atmosphere