Dept.of Management. Prepared by Cantonment public School and College, Momenshahi Dept.of Management.

welq: e¨emvq msMVb I e¨e¯’vcbv ১মcÎ wØZxq Aa¨vq [e¨emvq cwi‡ek ] BUSINESS ENVIRONMENT

e¨emvq msMVb I e¨e¯’vcbv [১মcÎ] [wØZxq Aa¨vq] ক্লাসে সবাইকে স্বা গ ত ম

পাঠ পরিচিতি wØZxq Aa¨vq [e¨emvq cwi‡ek ] BUSINE SS ENVIRONMENT মোট ৫ দিন ক্লাসে অধ্যায়টি পড়ানো হবে। আজকের পাঠঃ e¨emvq cwi‡e‡ki aviYv e¨vL¨v * e¨emvq cwi‡e‡ki wewfbœ Dcv`vb e¨vL¨v

Aa¨vq †k‡l শিক্ষার্থীরা- শিখনফল Aa¨vq †k‡l শিক্ষার্থীরা-

e¨emvq cwi‡e‡ki aviYv Concept of Business Environment পাঠ বিশ্লেষণ e¨emvq cwi‡e‡ki aviYv Concept of Business Environment cwi‡e‡ki †hme Dcv`vb e¨e¯’vcKxq Kvh©vewj‡K cÖZ¨¶ I c‡iv¶fv‡e cÖfvweZ K‡i, Zv‡K e¨emvq cwi‡ek e‡j| `¶ I Av`k© e¨emvq cÖwZôv‡bi Dbœqb cwi‡e‡ki Ici wbf©ikxj| KuvPvgvj, Rjevqy, ebf~wg, wk¶v, ms¯‹…wZ, b`-b`x I mgy`ª, `¶ Rbkw³, miKvwi I AvšÍR©vwZK evwYR¨ bxwZ, e¨emvq AvBb, cwi‡ek AvBb cÖf„wZ Dcv`vb e¨emvq Kvh©vewj‡K cÖfvweZ K‡i|

DcwiD³ Av‡jvPbv n‡Z Avgiv e¨emvq cwi‡ek m¤ú‡K© †h aviYv cvB Zv n‡jv: পাঠ বিশ্লেষণ DcwiD³ Av‡jvPbv n‡Z Avgiv e¨emvq cwi‡ek m¤ú‡K© †h aviYv cvB Zv n‡jv: ১।e¨emvq cwi‡ek wewfbœ cÖvKw…ZK I AcÖvK…wZK Dcv`v‡bi mgwó; ২।cÖwZôv‡bi Af¨šÍixY I evwn¨K Dcv`vb Øviv e¨e¯’vcbvi Kvh©vewj cÖfvweZ nq; ৩।cwi‡e‡ki wewfbœ Af¨šÍixY I evwn¨K Dcv`vb we‡ePbvq †i‡LB e¨e¯’vcbv‡K Kvh©vewj cwiPvjbv Ki‡Z nq|

পাঠ বিশ্লেষণ e¨emvq cwi‡e‡ki Dcv`vb/ e¨emv‡qi Ici cÖfve we¯ÍviKvix Dcv`vb Elements of Business Environment/Influencing Factors of the Business Af¨šÍixY Dcv`vb (Internal elements) : cÖwZôv‡bi †fZ‡ii wewfbœ Dcv`v‡bi mgwô‡K e¨e¯’vcbvi Af¨šÍixY cwi‡ek ejv nq| e¨e¯’vcKxq Kvh©vewj myôzfv‡e cwiPvjbvi Rb¨ cÖwZôv‡bi Af¨šÍixY Dcv`vb¸‡jv e¨vcKfv‡e we‡ePbv Ki‡Z nq| e¨e¯’vcbv cwi‡e‡ki Af¨šÍixY Dcv`vb¸‡jv n‡jv :

2.cwiPvjbv cl©` (Board of directors) : †kqvi‡nvìvi KZ©„K wbe©vwPZ পাঠ বিশ্লেষণ 1. †kqvi‡nvìvi ev gvwjK (Shareholders and owner) : †Kv¤úvwb‡Z †kqvi‡nvìviMYB g~j gvwjK| e¨e¯’vcK‡K gvwjK c‡¶i mv‡_ mym¤úK© eRvq †i‡L Zv‡`i ¯^v_© Dbœq‡bi c‡¶B KvR Ki‡Z nq| 2.cwiPvjbv cl©` (Board of directors) : †kqvi‡nvìvi KZ©„K wbe©vwPZ

cwiPvjK cl©`B g~jZ †Kv¤úvwbi bxwZ wba©viY I wm×všÍ MÖnY K‡ib| পাঠ বিশ্লেষণ cwiPvjK cl©`B g~jZ †Kv¤úvwbi bxwZ wba©viY I wm×všÍ MÖnY K‡ib| 3. Rbkw³ (Manpower) : Rbkw³i gva¨‡g e¨emv‡qi me ai‡bi Kg©KvÛ cwiPvwjZ nq| Rbkw³ `¶ I AwfÁ n‡j mn‡R j¶¨ AwR©Z nq| 4. Af¨šÍixY bxwZ I c×wZ (Internal policy and procedure) : cÖwZôv‡bi Af¨šÍ‡iB cwiPvjbv msµvšÍ bxwZgvjv I c×wZ cÖwYZ nq | cÖwZôv‡bi bxwZgvjv cÖYqY I ev¯Íevq‡bi IciB cÖavbZ Gi mvdj¨ wbf©ikxj|

পাঠ বিশ্লেষণ 5. cÖvwZôvwbK ms¯‹…wZ (Organizational culture) : cÖvwZôvwbK bxwZ, Av`k© I g~j¨‡ev‡ai IciB Gi ms¯‹…wZ M‡o I‡V| myôz cÖvwZôvwbK mvs¯‹…wZK cwi‡e‡k e¨e¯’vcK my›`ifv‡e KvR Ki‡Z cv‡i| evwn¨K Dcv`vb (External elements) : cÖwZôv‡bi evB‡i Aew¯’Z †hme Dcv`vb e¨emvq KZ…©K Awbqš¿Y‡hvM¨ †m¸‡jvi mgwóB n‡jv cwi‡e‡ki evwn¨K Dcv`vb| †µZv-‡fv³v, cÖwZ‡hvMx, mieivnKvix, AvBb cÖ‡qvMKvix ms¯’v, A_©‰bwZK Dcv`vb, cÖvK…wZK Dcv`vb cÖf…wZ evwn¨K cwi‡e‡ki Dcv`vb| †hme evwn¨K Dcv`vb e¨emv‡qi Kvh©vewj‡K cÖfvweZ K‡i, †m¸‡jv‡K `yÕfv‡M fvM K‡i Av‡jvPbv Kiv n‡jv:

পাঠ বিশ্লেষণ 1. Kvwh©K Dcv`vb (Task elements) : G¸‡jv mywbw`©ó evwn¨K Dcv`vb| Giƒc Dcv`vb e¨emvq Kvh© cwiPvjbvq we‡kl cÖfve we¯Ívi K‡i| (i) †µZv (Customer) : †µZvMY cÖwZôv‡b Drcvw`Z cY¨ ev †mev µq K‡i Ges †fv³v Zv †fvM K‡i| ZvB †fv³v mš‘wó, †µZvi µq-¶gZv, Pvwn`v cÖf„wZ e¨e¯’vcKxq Kvh©vewj‡K cÖfvweZ K‡i| (ii) mieivnKvix (Suppliers) : mieivnKvix KZ©„K KuvPvgvj, hš¿vsk, R¡vjvbx mieivn ¯^vfvweK I wbwðZ n‡j Drcv`b cÖwµqv ¯^vfvweK _v‡K| ZvB mieivnKvwii Kvh©vewj e¨e¯’vcKxq cwi‡ek‡K cÖfvweZ K‡i|

পাঠ বিশ্লেষণ (iii) cÖwZ‡hvMx (Competitors) : cÖwZ‡hvwMi mv‡_ cvj­v w`‡qB e¨emvq‡K wU‡K _vK‡Z nq| ZvB cÖwZ‡hvwMZv †gvKv‡ejvq e¨e¯’vcK‡K bvbv ai‡bi c`‡¶c MÖnY Ki‡Z nq| cÖwZ‡hvMxi e¨emvq cwiKíbv Z_v †KŠkj †gvKv‡ejv Kivi j‡¶¨ e¨emvwq‡K bZzb bZzb cwiKíbv I †KŠkj cÖYqb Ki‡Z nq| (iv) AvBb cÖ‡qvMKvix ms¯’v (Regulatory agencies) : AvBb-k„•Ljv DbœZ I wbivc` bv n‡j e¨emvq cwiPvjbv Am¤¢e n‡q c‡o| AvBb cÖYqb I cÖ‡qv‡Mi Ici cÖvwZôvwbK mvdj¨ I e¨_©Zv wbf©ikxj|

পাঠ বিশ্লেষণ (v) ¯^v_© mswkøó MÖæc (Interests group) : cÖwZôv‡bi mv‡_ cÖZ¨¶ I c‡iv¶fv‡e RwoZ wewfbœ ¯^v_© mswkøó `j e¨emv‡q cÖfve we¯Ívi K‡i| 2. mvaviY Dcv`vb (General elements) : evwn¨K cwi‡e‡ki †hme Dcv`vb Awbqš¿Y‡hvM¨ Ges cÖwZôv‡b `xN©‡gqvw` cÖfve we¯Ívi K‡i, †m¸‡jv‡K GK‡Î mvaviY cwi‡ek ejv nq|

cwi‡e‡ki mvaviY Dcv`vb¸‡jv n‡jv: পাঠ বিশ্লেষণ cwi‡e‡ki mvaviY Dcv`vb¸‡jv n‡jv: cÖvK…wZK cwi‡ek (Natural environment) : cÖvK…wZK Dcv`v‡bi mgb¦‡q cÖvK…wZK cwi‡ek MwVZ| AmsL¨ cÖvK…wZK Dcv`vb i‡q‡Q, †h¸‡jvi Dcw¯’wZ I Abycw¯’wZ‡Z e¨emvq Kvh©vejx e¨vcKfv‡e cÖfvweZ nq; †hgb: f‚-cÖK…wZ, Rjevqy, g„wËKv, b`-b`x, mvMi, gnvmvMi, MvQ-cvjv, cÖvK…wZK m¤ú`, grm¨ m¤ú`, ebR m¤ú`, `¶ gvbe m¤ú`, †fŠ‡MvwjK Ae¯’vb|

পাঠ বিশ্লেষণ A_©‰bwZK cwi‡ek (Economic environment) : A_©‰bwZK wewfbœ Dcv`vb wb‡q †h cwi‡ek MwVZ, Zv‡K A_©‰bwZK cwi‡ek e‡j| A_©‰bwZK Dcv`vb¸‡jv e¨emv‡qi Rb¨ LyeB ¸iæZ¡c~Y©| Gme Dcv`v‡bi Dcw¯’wZ ev Abycw¯’wZ e¨emvq Dbœq‡b AZ¨šÍ MyiæZ¡c~Y© f‚wgKv iv‡L| Giƒc Dcv`v‡bi

পাঠ বিশ্লেষণ D`vniY n‡jv: g~jab I wewb‡qvM, e¨vsK nvi, gy`ªvùxwZ, gv_vwcQy I RvZxq Avq, A_©evRvi, g~jab evRvi Ab¨Zg, †kqvi evRvi, (÷K G·‡PÄ), gvwb G·‡PÄ, wjwRs, wegv †Kv¤úvwb, †kqvi, ÷K, FYcÎ, eÛ cÖf„wZ, wcÖwgqvg, ¯’vqx AvgvbZ ; BZ¨vw`|

পাঠ বিশ্লেষণ mvgvwRK cwi‡ek (Social environment) : mgv‡R gbyl¨ m„ó mKj Dcv`vbB mvgvwRK Dcv`vb| mvgvwRK Dcv`vbmg~‡ni mgwó mvgvwRK cwi‡ek| mvgvwRK Dcv`vb¸‡jv g~jZ gvby‡li m„wó Ges gvby‡li Kvh©µg Øviv cÖewZ©Z n‡q‡Q| wk¶v I ms¯‹…wZ, ag© I eY©, wk¶v, wk¶v cÖwZôvb, mvgvwRK cÖwZôvb, RvwZ, mvgvwRK ms¯‹vi, AvPvi-Abyôvb, RbmsnwZ, ¶zav I `vwi`ª¨, wbi¶iZv, BZ¨vw` |

পাঠ বিশ্লেষণ ivR‰bwZK cwi‡ek (Political environment): ivR‰bwZK Dcv`vb wb‡q ivR‰bwZK cwi‡ek MwVZ| GKwU †`‡ki e¨emvq Kg©KvÊ cwiPvjbv I wbqš¿‡Y ivR‰bwZK cwi‡e‡ki Dcv`v‡bi f‚wgKv LyeB ¸iæZ¡c~Y©| miKvi, ivR‰bwZK `j I cÖwZôvb, my¯’ ivR‰bwZK cwi‡ek, w¯’wZkxj AvBb- k„•Ljv, ¯^vaxbZv I mve©‡fŠgZ¡, ivR¯^ bxwZ, wkí bxwZ, niZvj, Ae‡iva, ag©NU, ZvjveÜ, †j-Ad cÖf„wZ ivR‰bwZK Ae¯’vbB n‡jv ivR‰bwZK cwi‡ek|

পাঠ বিশ্লেষণ agx©q cwi‡ek (Religion environment) : ag© Ges agx©q g~j¨‡ev‡a e¨emvq Kvh©vewj cÖfvweZ nq| agx©q wek¦vm, agx©q msMVb, agx©q cÖwZôvb, †MvÎ, eY© cÖf„wZ Dcv`v‡bi AbyK‚j I cÖwZK‚j Dcw¯’wZ‡Z e¨emvq Kvh©vewj cÖfvweZ n‡q _v‡K

পাঠ বিশ্লেষণ mvs¯‹…wZK cwi‡ek (Cultural environment) : mvs¯‹…wZK cwi‡e‡ki wewfbœ Dcv`vb e¨emvq Kvh©vewj‡K cÖfvweZ K‡i| ˆbwZKZv, g~j¨‡eva, fvlv, K…wó, ms¯‹…wZ, wk¶v cÖf„wZ Dcv`vb e¨emv‡qi DbœwZ I AebwZ‡Z e¨vcKfv‡e cÖfve we¯Ívi K‡i| AvBbMZ cwi‡ek (Legal environment): AvBb n‡jv mywba©vwiZ wbqg-Kvbyb, hv gvbyl, mgvR I ivóªxq Kvh©vewj‡K myk„•Lj K‡i| †hme Dcv`vb AvBb-k„•Ljv cwiw¯’wZ‡K cÖfvweZ K‡i, †m¸‡jv AvBbMZ Dcv`vb|

cÖhyw³MZ cwi‡ek (Technological environment): পাঠ বিশ্লেষণ cÖhyw³MZ cwi‡ek (Technological environment): weÁvb I cÖhyw³MZ Dcv`v‡bi mgwb¦Z iƒcB n‡jv cÖhyw³MZ cwi‡ek| cÖhyw³MZ Dcv`vb¸‡jv e¨emv‡qi DbœwZ I AebwZi Rb¨ LyeB ¸iæZ¡c~Y©| AvaywbK cÖhyw³i Dbœq‡bi d‡jB wewfbœ †`k wkí I e¨emvq-evwY‡R¨ e¨vcK DbœwZ mvab K‡i‡Q| weÁvb I KvwiMwi wk¶v, KvwiMwi cÖwZôvb, M‡elYvagx© cÖwZôvb, AvaywbK Kjv-†KŠkj I c×wZ cÖf…wZ|

AvšÍR©vwZK Dcv`vb (International environment) : পাঠ বিশ্লেষণ AvšÍR©vwZK Dcv`vb (International environment) : evwn¨K cwi‡e‡ki AvšÍ©RvwZK Dcv`vb¸‡jv e¨emvq Kvh©µg‡K we‡klfv‡e cÖfvweZ K‡i| AvšÍR©vwZK evwYR¨ I wkí AvBb, ïé bxwZ, cwi‡ek AvBb, †KvUv cÖ_v cÖf…wZ AvšÍR©vwZK cwi‡e‡ki Dcv`vb|

দলীয় কাজ e¨emv‡qi Ici cÖfve we¯ÍviKvix Af¨šÍixY Dcv`vb ¸‡jv Luy‡R †ei K‡iv|

মূল্যায়ন *e¨emvq cwi‡e‡ki aviYv e¨vL¨v Ki । *e¨emvq cwi‡e‡ki wewfbœ Dcv`vb e¨vL¨v Ki ।

K) cÖvK…wZK L) A_©‰bwZK M) mvgvwRK N) cÖhyw³MZ পাঠ বিশ্লেষণ ১।. Rjevqy †Kvb ai‡bi cwi‡e‡ki Dcv`vb? K) cÖvK…wZK L) A_©‰bwZK M) mvgvwRK N) cÖhyw³MZ 2. gvbe m¤ú` †Kvb ai‡bi cwi‡e‡ki Dcv`vb? 3. RbmsL¨v †Kvb ai‡bi cwi‡e‡ki Dcv`v‡bi Aš—f©y³? K) cÖvK…wZK L) mvgvwRK M) ivR‰bwZK N) A_©‰bwZK 4. ‡`‡ki AvBb-k„•Ljv cwiw¯’wZ †Kvb ai‡bi cwi‡e‡ki g‡a¨ c‡o? K) mvgvwRK L) A_©‰bwZK M) ivR‰bwZK N) cÖvK…wZK 5. KvwiMwi wk¶v †Kvb ai‡bi cwi‡e‡ki Aš—fy©³? K) cÖhyw³MZ L) ivR‰bwZK M) mvgvwRK N) cÖvK…wZK

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