What's in an ad?.

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Presentation transcript:

What's in an ad?

The key to media's hidden code – 6 min

Name the company “Do the Dew“ …………. Mountain Dew “They’re magically delicious“…… “Need a moment“…………… "Zoom, zoom“………… “The happiest place on earth” …. Mountain Dew Lucky Charms Twix Mazda Disneyland

"A simpler way to ship”….. "I'm loving it” …………. "Eat fresh" ………….. "Open happiness" …………… "Taste the rainbow" ………… “Melts in your mouth, not in your hands” U. S. Postal Service McDonald’s Subway Coke Skittles M & M

What is a slogan? Definition– a short and striking or memorable phrase used in advertising Sometimes called a catchphrase The purpose is to stick in the customers mind to remember the product

I Have To Fire You - Studio C – 4:07 min

What is a logo? Definition– It is a name, symbol, or trademark of a company or organization. Logos can be made up of text that is configured in a unique way. A logo can be an illustration with your company's name on or around the illustration. Or it can be a symbol. A logo may also be a combination of these, but its goal is always to project the company's intended image

Change The Way You Look At Logos (Part 2) – 1:40

Is color important?

RED Passion Love Sale Powerful and strong Bold Energy Angry Hunger Stop Energy Hunger Rebellious Excited Determined

BLUE Trust Smart Wisdom Confidence Calm Natural Power Stable

PURPLE Childish Creative Sadness Royal Power Mystical Romantic Elegant Stylish Eclectic Arrogant Luxury

YELLOW Energy Happy Childish Fresh Young Friendly

GREEN Health Natural Eco-friendly Soothing Earthy Restful Calm Harmony

ORANGE Friendly Inviting Creativity Wealth Youthful Happiness Heat Success Excitement

PINK Tenderness Sensitive Caring Emotional Love Innocence Feminine Sexuality Calming Sympathetic

Bold Rich Power Elegance Mysterious Confidence Evil BLACK

WHITE Purity Light Clean Sterile Innocent Cold Spacious

BROWN Warm Earthy Honest Dependable Rustic

Use a magazine to find ads that match the requirements. Let’s search for ads Use a magazine to find ads that match the requirements.