Developing graphic design skills Band Promotion Developing graphic design skills

Project Scenario In preparation for your band’s first concert, you have been asked to produce a series of promotional material; Band flyer Magazine cover Newsletter for your fanclub

Band Flyer What information do you need to include in your flyer? Look at the flyer examples and annotate all the different features you can find. Some of the key features to look out for include; Content Event title Names of performing bands Time and date Entry cost House style Colours Images Font Theme Location of flyer (on a wall, holding etc.) Text based Image based

Flyer 1; Annotate the key features

Flyer 2; Annotate the key features

Flyer 3; Annotate the key features

Create your own flyer Create your own flyer. I t must include the following features; Level Task Complete Essential Band logo Event title Date and time Entry price Your band name (and supporting bands if required) A theme Stretch Consistent house style throughout Features included are all well positioned Challenge Consistent theme Professional look – clear structure and design

Design your flyer – 1st draft Create an initial design for your flyer by combining a graphics software with publisher. Add a copy or print screen here;

Feedback Ask your test buddy for feedback about your flyer; How does the flyer promote the band? BY ADEVRTISING THE BAND NAME Does the flyer have a theme to it? E.g. text, image, cartoon, holding, on a wall etc.? YES IT HAS SOME MOUNTAINS WHERE ESKIMOS LIVE What colours are used? Are they effective? MY COLOURS ARE EFFECTIVE AS THEY ARENT LIVELY BUT AFFECTIVE What are the best three features of the flyer? ITS DULLNESS MAKES IT AFFECTIVE AND ITS IS VERY PLAIN What 2 things could be improved? THE AMOUNT OF PICTURES DETAILS

Improvements Improvements Reason What changes would you make to your flyer and how would they make it better? Improvements Reason ADD PICTURES ATTRACTIVE USE DIFFERENT FONTS FOR DIFFERENT THINGS MAKE IT EFFECTIVE ADD CONTRAST TO MAKE IT LOOK BETTER

Design your flyer – Final Make the improvements to your flyer. Add a copy or print screen here. Stretch: Annotate the improvements you made.

Flyer Review What features from the checklist did you include in your flyer? Did you add anything else? I added everything from the list and I added the start and finish times. What theme did you choose? How does this suit your band? I chose musical notes because it is a band Name a problem that you had and explain how you solved the problem. I didn’t have enough pictures so I added the relative images What was your feedback from your test buddy? That is was very simple so it was effective What improvements did you make to your flyer after feedback? What impact has this had on your flyer? I made my flyer more attractive by changing the fonts on some writing

Creating a magazine cover What information do you need to include on your magazine cover? Look at the examples and annotate all the different features you can find. Some of the key features to look out for include; Content Magazine title Images used Range of articles Cost House style Colours Image style Font

Cover 1; Annotate the key features Shadow Different subjects Realistic affects Layering of the pictures and text Vibrant colours

Cover 2; Annotate the key features Random bits of colour to make those parts stand out Plain colours to make it affective Lots of subjects Effective pictures

Cover 3; Annotate the key features Bright colours Very vibrant Layering of the images make it look good Realistic features

Create your own flyer Create your own flyer. I t must include the following features; Level Task Complete Essential To create a magazine cover that promotes your band. The cover should include a title At least one image of your band or a band member. Stretch The cover should look realistic and include additional articles about other bands. Challenge The magazine cover should look professional and include features you would expect to see on the cover of a professional sports magazine such as; clear lead story, side stories, consistent house style (font, colours, etc.) and additional features such as bar codes and pricing.

Design your magazine cover – 1st draft Create an initial design for your magazine cover by combining a graphics software with publisher. Add a copy or print screen here;

Feedback Ask your test buddy for feedback about your magazine cover; How does the magazine cover promote your band? A picture of its lead Explain the magazine house style. Its just simple What features are included in the cover to make it look realistic? Titles What are the best three features of the magazine cover? Picture Layering Affective words What 2 things could be improved? Realistic features

Improvements Improvements Reason What changes would you make to your magazine cover and how would they make it better? Improvements Reason Barcode realistic deatil effective pictures attractive

Design your magazine cover – Final Make the improvements to your magazine cover. Add a copy or print screen here. Stretch: Annotate the improvements you made.

Magazine cover Review What features from the checklist did you include in your magazine cover? Did you add anything else? Most of the criteria Did you create a name for the magazine or did you use an existing name? Daily times Name a problem that you had and explain how you solved the problem. Realistic features I added some realistic features What was your feedback from your test buddy? It was very simple What improvements did you make to your magazine cover after feedback? What impact has this had? Made it more interesting

Creating a newsletter – Band tour! The band will be setting off for their first ever tour soon! They have decided to travel around Europe and play in the capitals of 5 different countries! Each concert must be a week apart so that the band have time to travel and prepare properly... They may also want to take in the local sights and attractions! Prior to the tour, one of your band members has agreed to do an exclusive interview for the band newsletter. To promote the tour, you must include all this information in the band’s newsletter.

Creating a newsletter What information do you need to include on your newsletter? Look at the examples and annotate all the different features you can find. Some of the key features to look out for include; Content Newsletter title Images used Range of articles House style Colours Image style Font

Newsletter 1; Annotate the key features

Newsletter 2; Annotate the key features

Create your own Newsletter Your newsletter must include the following features; Level Task Complete Essential Band logo and a clear title (banner is optional) An interview with a band member At least one other article Suitable headings for both articles Information on the band’s tour (dates and venues) No spelling or grammatical errors Stretch Consistent house style throughout Professional look to the newsletter Challenge The interview should be of a high quality, with the use of full sentences by both the interviewer and interviewee. It should include details about how the band formed and their ambitions for the future.

Interview questions 1. (Essential) 2. (Essential) In order to get the required information, what questions will you need to ask the band member during the interview? Essential – 3 questions, Stretch – 4 questions, Challenge – 5 questions 1. (Essential) 2. (Essential) 3. (Essential) 4. (Stretch) 5. (Challenge)

Design your Newsletter – 1st draft Create an initial design for your newsletter by combining a graphics software with publisher. Add a copy or print screen here;

Feedback What topics did the articles cover within the newsletter? Ask your test buddy for feedback about your newsletter; What topics did the articles cover within the newsletter? Explain the newsletter house style. Was the interview interesting? What are the best three features of the newsletter? What 2 things could be improved?

Improvements Improvements Reason What changes would you make to your newsletter and how would they make it better? Improvements Reason

Design your magazine cover – Final Make the improvements to your newsletter. Add a copy or print screen here. Stretch: Annotate the improvements you made.

Magazine cover Review What articles did you choose to include in your newsletter and why? What did you choose to name your newsletter? Explain why this was a suitable name. Name a problem that you had and explain how you solved the problem. What was your feedback from your test buddy? What improvements did you make to your magazine cover after feedback? What impact has this had?