Change back to transforming

The sedentary office: a BIG problem 90% of urban life spent indoors And sedentary office workers more likely to be sedentary at home… 82% of office working hours spent sitting Only 4% of office day spent mod/vig active Sources: Delos and BCM Public Health Red bar first – Quarterly revenue / Blue var – average monthly revenues

Why worry as an employer? Kills an estimated 5.3m worldwide each year Rich nations worst impacted – led by US and UK – costing £13bn annually Absence, productivity, hiring and health insurance costs all impacted Growing threat of legal liability under ‘safe systems of work’ legislation as data builds “I did nothing, m’lud” “We’ve got a well nice atrium” “All our top execs are insured” Red bar first – Quarterly revenue / Blue var – average monthly revenues

Behavioural economics is key Premise: We use our brains for the hard stuff but lead much of the rest of our lives on ‘auto-pilot’ Mechanic: Our ‘auto-pilot’ responds to a predictable set of environmental ‘nudges’ or ‘heuristics’ Objective: give the right nudges at the right time and you can prompt lasting behaviour change (ie new habits) Red bar first – Quarterly revenue / Blue var – average monthly revenues

Mindspace is the go-to crib sheet Messenger we are heavily influenced by who communicates information Incentives we like rewards but more strongly seek to avoid losses Norms we are strongly influenced by what others do Defaults we go with the flow of pre-set options Salience our attention is drawn to what is novel and relevant Priming our acts are often influenced by subconscious cues Affect our emotional associations can powerfully shape our actions Commitments we seek to be consistent with our public promises Ego we act in ways that make us feel better about ourselves Red bar first – Quarterly revenue / Blue var – average monthly revenues

Office gamification - test 1 Problem The men’s urinals are always a mess because of splashing. Cleaning costs are double that of the ladies. How do you stop it? Hint – think salience and incentive Red bar first – Quarterly revenue / Blue var – average monthly revenues

Office gamification – test 2 Problem You’ve just bought 1,000 sit-stand desks. The CEO is sceptical. How do you make sure most are used on the ‘stand’ setting? Hint – default, norms, messenger Default – make sure all are set on stand on 1st day! Norms – prime group of 10 to stand Messenger – prime managers to stand Red bar first – Quarterly revenue / Blue var – average monthly revenues

Office gamification – test 3 Problem Your building has several floors. How do you make sure people use the stairs? Hint – salience, incentives Salience – put prompts in all lift lobbies and stair entrances Incentives – reward habitual stair users, launch challenges Red bar first – Quarterly revenue / Blue var – average monthly revenues

Apply common sense The office is the problem – reform the office! Avoid the known blockers to engagement: Time Skills Self-consciousness (Lycra!) Focus on what can be made habitual – it’s about small steps, NOT sport Make it democratic – health is a right, not a privilege Red bar first – Quarterly revenue / Blue var – average monthly revenues

Paul Nuki Co-founder and CEO StepJockey +44 (0)777 0536 043 Thank you! Paul Nuki Co-founder and CEO StepJockey +44 (0)777 0536 043