BAKER COLLEGE PPM 301 CLASS Vogue theater BAKER COLLEGE PPM 301 CLASS

PROJECT OBJECTIVES HAS THE VOGUE HAD A POSITIVE IMPACT ON THE DOWNTOWN AREA? MARKETING OPPORTUNITES TO GAIN PATRONS AND VOLUNTEERS

initiatives Public survey: 678 Responses Business survey: 11 responses data analysis

Patron Demographic

Reason for Visit

New or Loyal Patron

Solo Destination or Downtown Explorer

Advertising

Return visits are definitely in the future for many!

Theater Quality and Sound

There are many people interested in ways to support the Vogue and many who already do.

Where do you live? There were numerous responses to this question. The overwhelming majority of survey participants were from Manistee and the surrounding areas. The Vogue has attracted visitors not only from throughout the state but across the US and abroad. Akron, Cincinnati, Cleveland, Columbus, & Defiance, Ohio St. Johns & Whiting, Indiana Illinois Baltimore, Maryland Rhinelander, Wisconsin Indian Lake, South Carolina Congress, Arizona Waco, Texas Denver, Colorado Northern California Germany

Comments and Suggestions Liquid butter for popcorn More new releases more often More variety of films (indie, foreign, horror, Christian, sci-fi,) Lower the sound volume Have at least one child friendly and one adult film at the same time More hot options at concessions Make showings later Better parking More posters and advertisements for upcoming events Plan calendar further ahead Have two lines for concession and ticket counter Better handicap accessibility

Comments and Suggestions Continued Open for rental or private events Use original theme song for the theater Publish which theater the movies will be shown Headphones for the hearing impaired More options on the phone line Show classics at night as well on occasion Perhaps allow locals to share photos of local attractions A few more paid and trained employees Love the 1950s style! Great part of Manistee history! Helps all of downtown! Beautiful renovation!

Participation of 11 local businesses Business feedback Participation of 11 local businesses

Do you feel the Vogue Theater has a positive impact on downtown Manistee?

Do you believe the Vogue Theater has made a positive impact on your business or contributed to an increase in sales?

If so, approximately how much of a sales increase have you seen since the re-opening of the Vogue Theater?

In the future, would be willing to participate in a combined promotion with the Vogue Theater in order to better both the theater and you business?

growth  opportunities Patrons & volunteers

Social media advertising "like" promotions/contests to increase outreach Photo contest to increase outreach Facebook ads Ability to choose demographic targets Ability to choose daily & campaign budget Results given upon completion of campaign

Community advertising Sponsor chamber events, chamber member advertisements Host school outings/movie viewings Visitor bureau resources 4" x 8" place cards Radio advertisements Television advertisements Continue/grow business partnerships

Volunteer recruitment School clubs Volunteer organizations (kiwanis, rotary, leadership, red hat society) Facebook campaigns Onsite promotions

The Vogue made it possible to get the survey out to patrons for the amount of responses we received.