Reed Elsevier Requirements of DRM Technology & Services Presented to the W3C Workshop on DRM Sophia-Antipolis, France 22 January 2001 Jeff Honious Vice President, Technology Consulting

Overview B2C vs. B2B B2B Requirements Focus on User Experience What is the value proposition to the customer of DRM?

Most professional publishing is transacted through B2B models. B2C vs. B2B B2C Buyer = Consumer (usually) B2B Buyer often a single entity within an organization, enterprise or institution, and the consumers are individuals within the organization. Example: a Finance Department may purchase an annual subscription to a periodical publication for all members in its department. Most professional publishing is transacted through B2B models.

Value-added services bundled with content B2B Model Enterprise Group A Group C Group B Buyer Payments Purchase Agreement (Contract) Payments may happen with contract or be made over the performance period Deliveries may be made on a scheduled or ad-hoc basis. Different content to different users or same content to different users. Content Deliveries Publisher/Distributor Value-added services bundled with content

Requirements Desktop/device Central administration Ease in using multiple devices by a single individual within an enterprise Minimal device setup and impact Ease in recoveries and hardware upgrades Central administration Group membership Group entitlements Efficient content delivery Transparent content transfer within enterprise within entitlements Support of “fair use”

Requirements Typical requirements still apply: Interoperable content and players Enterprise controls desktop/device Standard expression of rights (e.g. XrML) Disconnected use

Focus on User Experience DRM cannot significantly degrade the user experience Performance Ability to execute tasks (i.e. exercise fair use) Availability Ease

Value Proposition to the Consumer? Access to more content? Better price? New functionality? With the value proposition to the customer unclear, the cost to implement DRM significant (including outsourced models), and an absence of interoperability, DRM technology adoption will be slow.