Chapter 13: Professional Visual Aids

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Presentation transcript:

Chapter 13: Professional Visual Aids

Benefits of Using Visual Aids Improve listener memory Speed comprehension “A picture is worth a thousand words.” Add to speaker credibility

Types of Visual Aids Audiovisual Aids Video, music Electronic/Multimedia Presentations See tips on page 344 Flip Chats and Posters Markers and Chalkboards Objects, Models, and Handouts

Selecting and Designing Your Visual Aids Avoid major mistakes (page 347) Choosing text or graphic visuals Deciding how many visuals to use Length of speech/2 +1= maximum number of visuals Using the appropriate type size and type face

Graphic Visuals Organization charts and flowcharts Diagrams and schematics Maps Graphs

General Design Principles Contrast Avoid elements on page that are similar Repetition Repeat visual elements throughout the piece Alignment Every element should have some visual connection with another element Proximity Related items should be grouped together