Discussion 1 Synergy Vertical integration Horizontal integration.

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Presentation transcript:

Discussion 1 Synergy Vertical integration Horizontal integration

1. Synergy “Synergy refers to the dynamic where components of a company work together to produce benefits that would be impossible for a single, separately operated unit of the company” (p. 43).

Walt Disney Parks and Resorts 1. Synergy Walt Disney Parks and Resorts Marvel Comics Walt Disney Studios Disney Media Networks

2. Vertical integration (p. 42) Music Books Film Musicians Authors Actors Talent agencies Literary agencies Music labels Publishers Film studios Sound recording manufacturers Paper mills and printers Film and DVD manufacturers Internet digital music distribution sites Internet booksellers Movie theatres

Comcast Cable || NBCUniversal 2. Vertical integration Comcast Cable || NBCUniversal

3. Horizontal integration (p. 42) Music Books Film Musicians Authors Actors Talent agencies Literary agencies Music labels Publishers Film studios Sound recording manufacturers Paper mills and printers Film and DVD manufacturers Internet digital music distribution sites Internet booksellers Movie theatres

3. Horizontal integration Disney (theme park, film, Disney Channel) === Capital Cities/ABC (TV, sports programming, international marketing) theme parks, studio entertainment, and consumer products