BEST EXAMPLES OF BAKERY AND PASTRY PROMOTION SCHEDULE BEST EXAMPLES OF BAKERY AND PASTRY PROMOTION DECEMBER 1-5, 2014, BUDAPEST, LA PRIMA FASHION HOTEL 15.00 - 18.00 – EXCURSIONS ALONG BUDAPEST with a guide. 19.00 –  ACQUAINTANCE EVENING, DINNER IN A NATIVE CUISINE RESTAURANT «KALTENBERG» www.kaltenberg.hu/etterem/etterem 11.55 – MEETING AT THE AIRPORT 12.30 – TRANSFER FROM THE AIRPORT TO THE HOTEL «LA PRIMA FASHION HOTEL» www.laprimahotelbudapest.com/hu 13.30-14.30 - LUNCH

DECEMBER 2, 2014. Tuesday. The second day. BRANDED RETAIL for bread-baking plants and bakeries. Creating direct sales channels. 7.00-8.00 – Breakfast in the Hotel 13.30-15.30 – Transfer to Budapest 8.00-10.30 – Transfer to Lipot City 10.30-12.30 – Visiting LIPOTI bakery www.lipotipekseg.hu 15.30-19.00 – Visiting branded sales points of famous Hungarian bakeries, confectionery and café: MLINAR LIPÓTI PRÍMA PÉK Excursion to bakeries and sales points (A company with a 20-years history. It was created in Lipot in 1992. Since 2006 it has been developing own retail across the whole Hungary. At present Lipot is known as the most famous Hungarian bakery (50 stores in Budapest, more than 120 product items). In collaboration with Unilever and Guermelyi, the company has launched its bakery production in Szomor и Kecskemet cities). BAGATELLINI ARANYCIPÓ Á TABLE Presentation is carried out by Lakatos Tibor – Commercial Manager Assortment management, product matrix Price formation and discounts Business excursions are held by Consultant Determination of consumer priorities Kolozsváry Péter and Marketing director of Marketing and merchandising GEREPÉKSÉG company (giving answers to   the questions) 12.30-13.30 - Lunch

DECEMBER 3, 2014. Wednesday. The third day. CAFE-BAKERIES – European traditions with Eastern scale 7.30 – 8.30 – Breakfast in the Hotel 14.30 - 17.30 – Visiting KEMENCE PÉKSÉG bakery European café-bakeries trends: style of Croatia, France, Italy and Hungary. http://www.kemencepek.hu/ 9.00 - 13.30 – Visiting PISZKEIOKO bakery https://www.facebook.com/kemencepek?fref=ts http://www.piszkeioko.hu/ Excursion to bakery and sales points Piszkei The first national bakery retail in Hungary. A company is founded in1996 – the most popular bakery which has gained consumers recognition by its organic bakery products and usage of only natural resources. The quality of items is strictly controlled by Biokontroll Management. Was founded in 1991. The most popular product made by this bakery is low-caloric pastry. The company assortment includes over 170 kinds of products and more than 300 items. Ollé Sándor, its owner and Company Director will discuss the following topics: In 2011 the chain KEMENCEPÉK gained Superbrands Prize. Control of items quality and staff work Bakery traditions   Marketing and PR Hungarian service for attracting consumers Presentation will be held by Egervári Erika – General Items Director Choosing a sales point Control of products and sales quality Design and promotion of a sales point Loyalty of clients and staff 18.30 – 20.00 Visiting of Széchenyi Medicinal Bath 13.30 – 14.30 – ОБЕД

BREAD AS FAMILY RELIGION DECEMBER 4, 2014. Thursday. The fourth day. BREAD AS FAMILY RELIGION 7.30 – 8.30 - Breakfast in the Hotel Family bakery-pastry’s experience 9.00-12.00 – Visiting a bakery Creating an Order System of pastries for corporate and personal clients GERE PÉKSÉG. http://www.gerepekseg.hu/ A family bakery was opened in 1936. 12.30 – 13.30 – Lunch Its peculiarity resides in usage of a traditional Hungarian oven that was built in 1936. Assortment covers more than 50 kinds of bakery and pastry products. 14.00 - 16.00 - World changes – how to attract a consumer? Presentation held by Marketing Director Kolozsvári Péter, GEREPÉKSÉG company Meeting with the owner - Gere István. Observation of the market Family business values How to create a brand for a «penny»? Modern technologies and family traditions of production. Can bread from supermarket be equal to one baked by our grandmothers with their love and soul? How does a client use information fro an advertising? «Best job in the world, best advertising for the World» Peculiar features of work with consumers: how to make fireside comfort? 20.00 - Dinner in VADASPARK Restaurant www.vadasparkrest.com

Terms of participation   DECEMBER 5, 2014. Friday. The firth day. Széchenyi Medicinal Bath 7.30 – 8.30 – Breakfast 9.30 – Transfer to the Airport Terms of participation the cost of participation for bread producers; retail; café-bakeries – 1.970 € for equipment and service producers and distributers - 2.300 € Cost includes: Transfer Airport-Hotel-Airport Taking part in all training and cultural activities of the Program Residence in 4* Hotel Breakfasts in the Hotel Lunches and Dinners according to the Program Services of Translator and Russian-Speaking Manager Personal certificate and hand-outs in printed and electronic forms Cost doesn’t include: Air-tickets Visa registration The Parliament of Hungary