Advertising and Poetry

Poetry is unique in the fact that it can be present in the most unlikely places. Literary devices are poetic in nature and can be found riddled throughout our modern world of advertising. There are a few ways poetry is present within advertising: Jingles Background Music Snappy Headlines Slogans Film

Jingles A Jingle is to be a catchy, generally musical in note, slogan that is easy to remember. The more annoying the jingle, the catchier it usually is. Why is it that these jingles are so catchy, even when we find them so repulsive?

Background Music For years background music has been in advertisements. This is used for a sense of familiarity, especially when the music that is used is from a famous band. It also can be used as a selling point for just being plain catchy.

Headlines Unlike advertisements, magazine and newspaper headlines have to be flashy and eye catching in a different way. People today spend thousands of minutes on television per month, but only a few on actually reading printed literature, therefore headlines must be enticing to get the reader interested in just a few seconds. Images retrieved from: http://www.charlesapple.com/uploads/2012/10/121008MlbNYPostFront- 400x433.jpg https://emholland89.files.wordpress.com/2011/02/ny_dn.jpg

Slogans Slogans are the “headlines” of companies. This is a company's chance to inundate us with what “they do” in a highly ambiguous and indirect way (wink* wink* cough* cough* allegories and allusions cough* cough*). “Have it your way.” - Burger King “Taste the Rainbow” “Just do it.” - Nike “Zoom, zoom.” “Do more.” - Amex “Open happiness.” “Flick my Bic.” - Bic “I’m lovin it.”

Film Film’s, as well as television programming, are the pinnacle of advertising. Within film there are a number of ways poetry can be incorporated: reference poetry/poets directly, use foreshadowing, allude to events/ideas/people, etc..