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Chapter 4 Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps Organize by QasimR-System Aynalist

Imagine Your E-commerce Presence What’s the idea? Vision | Future Mission statement | Now Target audience Intended market space Strategic analysis Internet marketing matrix Internet Marketing is also known as i-marketing, web marketing, online-marketing, Search Engine Marketing (SEM) or e-Marketing. Development timeline and preliminary budget Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

Imagine Your E-commerce Presence (cont.) Where’s the money? Business model(s): Portal, e-tailer, content provider, transaction broker, market creator, service provider, community provider Revenue model(s): Advertising, subscriptions, transaction fees, sales, and affiliate revenue Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

Imagine Your E-commerce Presence (cont.) Who and where is the target audience? Describing your audience Demographics Age, gender, income, location Behavior patterns (lifestyle) who buys, where, what, when and how Consumption patterns (purchasing habits) To truly understand trends in consumption patterns, one must first understand the basic principles of economics. (To know, what customers want to buy, and why.) Digital usage patterns (mobile, smartphone – email, text, fb, twitter) Consumer media usage affects the way in which businesses need to adjust their digital strategies. (Higher income users have access to more devices ) Content creation patterns (blogs, Facebook) Buyer personas (user experience) Buyer personas are examples of the real buyers who influence or make decisions about the products, services or solutions you market. To truly understand trends in consumption patterns, one must first understand the basic principles of economics. Economics is the science that deals with the production, distribution, and consumption of goods and services (economics, n.d.). The branch of economics dealing with particular aspects of an economy, as the price-cost relationship of an organization is called microeconomics. This aspect of economics concentrates on the laws of supply and demand.  Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

Imagine Your E-commerce Presence (cont.) Intended market space Characterize the marketplace Demographics Size, growth, changes Structure Competitors Suppliers Substitute products Where is the content coming from? Static or dynamic? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

Imagine Your E-commerce Presence (cont.) Know yourself—SWOT analysis ( See Fig.1) Develop an e-commerce presence map ( See Fig.2) Develop a timeline: Milestones (See Fig.3) How much will this cost? Simple Web sites: up to $5000 Small Web start-up: $25,000 to $50,000 Large corporate site: $100,000+ to millions Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

SWOT Analysis Strategic Analysis Fig.1 Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

E-commerce Presence Map Internet Marketing Matrix Figure 4.2, page 190 Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

Develop a timeline: Milestones Microsoft Project Management 2013 Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

Building an E-commerce Site: A Systematic Approach Most important management challenges: Developing a clear understanding of business objectives Knowing how to choose the right technology to achieve those objectives Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

Pieces of the Site-Building Puzzle Main areas where you will need to make decisions: Human resources and organizational capabilities Creating team with skill set needed to build and manage a successful site Hardware/software Telecommunications Site design Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

The Systems Development Life Cycle = IS - IS (Information System) may deploy in any business organization INFORMATION SYSTEM (IS) an arrangement of people, data, processes, and information technology that interact to collect, process, store, and provide as output the information needed to support an organization. INFORMATION TECHNOLOGY(IT) Describes the combination of computer technology (hardware and software) with telecommunications technology (data, image, and voice networks).

The Systems Development Life Cycle Methodology for understanding business objectives of a system and designing an appropriate solution Systems Development Lifecycle refers to a methodology for developing systems (such as an e-commerce website). The Seven major steps involved in the systems development life cycle for an e-commerce site are: Initialization/planning Systems analysis Systems design Building the system Testing Implementation Maintenance Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

SDLC – Model Choice Water Fall Model V-Model OTHER MODELS Incremental model RAD model Agile model Iterative model Spiral model

Initial Investigation/Planning For starters, how do you find the system requirements, how do you calculate the cost?” finding the requirements of a system (ecommerce website) it whole process on it own. You must go trough the company’s document’s and see how it operates, talk to the employees on different things they; you might do that by using questioners or conducting interviews. Then talk to the customers and everyone involved in the day to day activity of the company. After you have gathered all the required information you start analyzing it. Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

System Analysis Business objectives: System functionalities: The systems analysis step of the SDLC tries to answer the question, “What do we want the e-commerce site to do for our business?” To answer this, identify the specific business objectives for your site, and then develop a list of system functionalities and information requirements. Business objectives: List of capabilities you want your site to have System functionalities: List of information system capabilities needed to achieve business objectives Information requirements: Information elements that system must produce in order to achieve business objectives Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

After analysis it where you will come with a system that is suitable for the company. You will know the type of equipment's they need and software’s, then come up with an cost of putting the system in place. Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

Systems Design: Hardware and Software Platforms System design specification: In the system design step, you plan on how the system functionality and requirements will be achieved. Description of main components of a system and their relationship to one another Two components of system design: Logical design Data flow diagrams, processing functions, databases Physical design Specifies actual physical, software components, models, and so on Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

Logical Design for a Simple Web Site Figure 4.6 (a), Page 197 Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

Logical Design for a Simple Website Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

Physical Design for a Simple Web Site physical design - where the best hardware and software components are selected to fulfill the plan. Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

Build/Host Your Own vs. Outsourcing Building Site from scratch or use Packages (as cms) Outsourcing: Hiring vendors to provide services involved in building site Build | own vs. outsourcing: Build your own requires team with diverse skill set; choice of software tools; both risks and possible benefits Host | own vs. outsourcing Hosting: Hosting company responsible for ensuring site is accessible 24/7, for monthly fee Co-location: Firm purchases or leases Web server (with control over its operation), but server is located at vendor’s facility Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

Building The System In this phase the designs are translated into code. In building the system, you perform the programming of the system and gather and implement any data needed. Different high level programming languages like C, JSP,PHP,ASP, Java are used for coding. Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

Choices in Building and Hosting Figure 4.7 Page 198 Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

System Testing Once a site is built, and before it is released for general use, it must be tested thoroughly. Testing is required whether the system is outsourced or built in-house. Testing Technique’s and Acceptance Unit testing | Single Module/Component Testing http://demos.telerik.com/kendo-ui/websushi/?php System testing | As a whole System Testing Acceptance testing | Approval – System meet the required requirements. (for example: -company's key managers — IT, Sales, Personnel, Marketing, Finance, Production, etc. — verify that the system works to their requirements). Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

System Implementation The final step, implementation (Deploying the Hardware / Software (Result of SDLC previous phases)), begins the systems operational life. During implementation, the system will need to be monitored, checked, tested, and repaired on an ongoing basis. It initialized the Maintenance Process Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

System Maintenance Later comes 'benchmarking', when the web team compare the system's design, ease of use, speed of response, etc. to those of competitors and the industry generally. Software(Website) will definitely undergo change once it is delivered to the customer . Note:- This is not compulsory there is only seven step in a SDLC but above are generic it varies from 3 to 26 according to organization structure or needs. Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

E-Commerce [Overview] website Online shop Searching Marketing Web design Security Forum Revenue Model Strategy News Feed Interface Blogging SEO E-Mail Newsletter Mobile App Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall