Creating Learner-Centered Models for Higher Education Hi Everyone Thank you for the introduction, John. OR I’m the Director of Postsecondary Model Development and Adoption. HTBH and really looking forward to today’s presentation. I’ve been with EDUCAUSE for about three years, managing groups of grantees who participated in the Breakthrough Models Incubator and Breakthrough Models Academy. These programs brought C-level and mid-level teams of administrators together and supported them as they focused on developing and implementing different types of innovations to support student success ranging from competency-based education models to developing financial literacy campaigns to prevent stop-outs and dropouts in community colleges. For these programs, we engaged designers from IDEO, a wildly successful design consultancy firm based in California which has helped organizations big and small tackle really thorny challenges ranging from how do we get bankcard users to save money to how do we get incubators to premature babies in Nepal on a shoestring budget? The BMI and BMA teams and I learned a tremendous amount about the theory of user centered design from IDEO and then I got to support the teams as they went into the field and tested out those theories. I’m going to share with you today what we learned about user centered design, both the theory and the practice. April 26, 2016

Engage in innovation to meet needs and solve problems.* * Black Turtleneck Optional.

Start with Users Innovation Starts With Users DESIRABILITY VIABILITY start here DESIRABILITY VIABILITY FEASIBILITY

The Design Thinking Process Thinking: Principles + Process The best designs are human centered. Innovations arise from the clash of ideas. The difference between creative people and innovative people is action. EMPATHIZE IDEATE TEST DEFINE PROTOTYPE Framing the problem is the foundation to the design. Showing is better than telling.

Step One: Empathy EMPATHIZE IDEATE TEST DEFINE PROTOTYPE The best designs are human centered. designs are human-centered. EMPATHIZE IDEATE TEST DEFINE PROTOTYPE

Step Two: Define EMPATHIZE IDEATE TEST DEFINE PROTOTYPE Framing the problem is the foundation to the design.

Step Three: Ideate IDEATE EMPATHIZE TEST DEFINE PROTOTYPE Innovations arise from the clash of ideas. born from the clash of ideas. The difference between creative people and innovative people is action. The best designs are human-centered. IDEATE EMPATHIZE TEST DEFINE PROTOTYPE Framing the problem is the foundation to the design. Showing is better than telling.

Brainstorming http://vimeo.com/9849184 http://vimeo.com/9849184

IDEO Brainstorming Rules Defer Judgment Encourage Wild Ideas Build on Ideas of Others – “Yes, And …” Stay Focused on the Topic One Conversation at a Time Be Visual Go for Quantity

Step 4: Prototype EMPATHIZE IDEATE TEST DEFINE PROTOTYPE The difference between creative people and innovative people is action. The best designs are human-centered. Innovation is born from the clash of ideas. EMPATHIZE IDEATE TEST DEFINE PROTOTYPE Framing the problem is the foundation to the design. Showing is better than telling. telling.

Step Five: Test TEST EMPATHIZE IDEATE DEFINE PROTOTYPE The difference between creative people and innovative people is action. TEST EMPATHIZE IDEATE DEFINE PROTOTYPE

Building Empathy – Going Deeper

The Problem Depends on the Perspective with the Constituent’s Problem/Need

Using Existing Knowledge

Building on Existing Knowledge

Connecting with Users

Individual Interviews

Participants for Interviews

The Value of Extreme Users

Group Interviews

IN CONTEXT IMMERSION

Analogous Cases

Engagement Strategies Individual interviews Group interviews In-Context Immersion Shadowing Camcorders/Journals In-context participation Analogous Cases

Redefine the Problem / Need

RESOURCES Innovation Inspiration http://www.educause.edu/events/breakthrough-models-academy http://www.educause.edu/events/breakthrough-models-incubator d.School empathy guide https://dschool.stanford.edu/sandbox/groups/dtbcresources/wiki/1e301/attachments/52c0a/Empathy%20Field%20Guide.pdf?sessionID=30c3453870656f6aca011468f0ef493de536726b Co-Active Coaching: New Skills for Coaching People Toward Success in Work and Life, by Laura Whitworth, Henry Kimsey-House, Karen Kimsey-House and Phillip Sandahl (Davies-Black: 2009). Change by Design, by Tim Brown (Harper Collins: 2009)

Questions? Holly Morris, Director Postsecondary Model Development & Adoption hmorris@educause.edu