The Business of Delivering Sailing

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Presentation transcript:

The Business of Delivering Sailing SAILING TO WIN SAILING FOR LIFE The Business of Delivering Sailing Value for Membership Year-round programs delivery at your club Adult Programming Winter Programming Shore-Based Programming Club Partnering CYA Wet Feet Implementation Graeme Clendenan 1

Program Development Marketing: target market Age, location, skill level, commitment availability Prices: Comparables, and targeting Other sailing clubs, summer day camps, day care, etc Timing and Staffing Staff: University or High School schedule, age of staff, level of knowledge Client Availability

Summer Programs Year Round Programs Wet Feet Opti Bronze White Sail I NSST Opti Development Team University Program Opti Silver White Sail II NSST Opti Rep Team Opti Gold White Sail III Youth Keelboating Bronze IV NSST Double Handed Team High School Team Bronze V NSST Single Handed Team

Learn to Programs Year Round Programs Wednesday Evening Race Series Discover Keelboating* Howe Sound Buoy Race Learn to Cruise Snowflake Sunday Race Series Learn to Race* Southern Straits Distance Race * WVYC Created Courses

Margin Maximization Bums in Boats: Managing revenue streams Continuing relationships Reducing Variable costs Marine suppliers: equipment Analyzing existing relationships Instructor Hours Gas Costs Equipment storage and accountability

Margin Maximization Instructor to Student Ratio Market Demand 6:1 Wet Feet 16:2 Optimist Bronze, White Sail 10:1 White Sail III, Bronze Sail Market Demand Full is good: reducing variability in registration Fleet make up What boats? How many? Replacement Program?

Technology: A way to “up” your game Email distribution list Website Youtube Channel Video feedback Newsletter What do you do?

Things we do well as a club: Strong group of instructors Year round participation in the North Shore Sailing Team Excellent reputation for youth programming Great adoption of CYA and BC Sailing Programming as well as a few customized courses

Things we need to work on: Adult programming Seminar Series: guest speakers ?

The Business of Delivering Sailing SAILING TO WIN SAILING FOR LIFE The Business of Delivering Sailing Value for Membership Year round programs delivery at your club Share References & Suggest Best Practices: sailcanada@sailing.ca Feedback Welcome: feedback@sailing.ca 12