Establish Digital Strategy & Plan 2 6 Clarify Org Value Prop Design Digital Architecture 1 3 5 7 Baseline “Art of the Possible” Brainstorm Opportunities & Threats Structured ROI Evaluation Review Digital Portfolio Operational Efficiency Experience 8 Products / Services Define Execution Plan Business Models 4 Identify Constraints & Risks Establish Digital Strategy & Plan Regulatory Investment Skills 1 week Extended team 2-3 days Extended team 2 weeks Core team 2 weeks Core team
Execute Digital Program(s) 10 Concept Test 13 Finalize & Deploy Minimum Viable Solution 9 Experience 12 Define Requirements / Prototype Pricing / Value Design Analytics Approach 11 14 Message Test with Target Segment(s) Finalize & Deploy GTM or Internal Launch 15 Define & Monitor Success Metrics 16 Continuous Sensing & Learning Execute Digital Program(s) 4 – 8 weeks Core team 1 week Core team 8 week sprints Extended team
Scale Digital Culture & Capability 17 19 21 23 Assess Digital Competency Build Digital Talent Infuse Data into Operations Enhance Security & IT 18 20 22 24 Evaluate & Evolve Org Model Define MBO / Incentives Streamline Processes with Automation Foster Pervasive Innovation 25 Change Management 26 Measure Digital Transformation Data-driven decisions Scale Digital Culture & Capability People Process
SAMPLE DIGITAL BUSINESS ARCHITECTURE Stakeholders / Users Competitors Existing NEW Existing NEW Regulations & Policies Existing NEW Business Models Existing NEW Products / Services Existing NEW Data-driven decisions Processes & Capabilities Existing NEW SAMPLE DIGITAL BUSINESS ARCHITECTURE
SAMPLE DIGITAL IT ARCHITECTURE Endpoints / UI Third-party Apps Existing NEW Existing NEW Device Management & Security Existing NEW API Layer Existing NEW Process Orchestration / Workflow Database & Analytics Existing NEW Existing NEW Data-driven decisions Business Apps OSS / BSS Existing Existing NEW Infrastructure SAMPLE DIGITAL IT ARCHITECTURE Existing NEW
Low Hanging Fruit No Brainer Feasibility Attractiveness Walking Dead Data-driven decisions Walking Dead Mars-shot