Perrine Royole-Degieux on behalf of ILC Communicators royole@in2p3.fr ILC Communications Perrine Royole-Degieux on behalf of ILC Communicators royole@in2p3.fr Linear Collider Workshop 2007 DESY – 2 June 2007

Meet the Fab Four in Hamburg 2 years after their formation, the Fab Four reformatted with a new member for Asia “So may I introduce to you” @KEK : Rika Takasaki, Asia replaced Youhei Morita on 16 April @FNAL: Elizabeth Clements, Americas @DESY : Barbara Warmbein, Europe @IN2P3 : Perrine Royole-Degieux, Europe “we hope you will enjoy the show” Linear Collider Workshop 2007 - DESY - 2 June 2007

Linear Collider Workshop 2007 - DESY - 2 June 2007 Collaborative team “With a little help from my friends” Meet every week Belong to regional ILC outreach committees Have communications contacts in other countries like China, Korea, India, Spain… Have list of physicists contacts ILC Communicators Belong to InterAction Collaboration (worldwide particle physics press officers) Organise “ILC InterActions meeting” with regional ILC outreach committee members, industrial forum,… Linear Collider Workshop 2007 - DESY - 2 June 2007

Linear Collider Workshop 2007 - DESY - 2 June 2007 Plan “We can work it out” Goal: Build the ILC Strategy: “Strengthen the ILC collaboration as an international endeavour by speaking in one voice and uniting the scientific community.” Some tactics: Brochure NewsLine Website NewsLineQ special publications Linear Collider Workshop 2007 - DESY - 2 June 2007

Continuous activities so far “Here, there and everywhere” ILC website content + daily updates (images, news, talks,…) ILC NewsLine Update material (images, ???) Coordination of outreach activities between the regions … Linear Collider Workshop 2007 - DESY - 2 June 2007

NewsLine Next: Main communication tool for GDE global community “Words of wisdom” Main communication tool for ILC global community -every Thursday, 95 issues as of this week -1776 subscribers -Japanese version available http://ilchighlights.typepad.com/japan/ Main communication tool for GDE global community emailed weekly to more than 900 subscribers www.linearcollider.org/newsline Content: Feature stories stories on milestones Report from conferences and workshops Director’s corner, Around the world Calendar In the News, “what is is it ?” Announcements (events, preprints, new colleagues, jobs) Next: Make a new survey Linear Collider Workshop 2007 - DESY - 2 June 2007

Linear Collider Workshop 2007 - DESY - 2 June 2007 Website Different audiences For collaborators: Calendar, talks, document and agenda servers, reports For communications: image bank, ppt template, logo, glossary, one-pager, news articles, Visits/day: 48,723 in May Main communication tool for GDE global community emailed weekly to more than 900 subscribers www.linearcollider.org Next: Study web statistics and adapt structure Linear Collider Workshop 2007 - DESY - 2 June 2007

Some examples of regional activities “Across the Universe” Americas: ILC Citizens' Task Force at Fermilab; Symmetry Magazine Asia: organise seminars at Japanese universities to talk about the ILC (recruit young student + inform university management) Europe: Preparation for ESOF2008 Linear Collider Workshop 2007 - DESY - 2 June 2007

Linear Collider Workshop 2007 - DESY - 2 June 2007 Specific activities Specific publications Press conferences and press releases Linear Collider Workshop 2007 - DESY - 2 June 2007

Linear Collider Workshop 2007 - DESY - 2 June 2007 ILC Brochure “Nothing you can see that isn't shown” a general-purpose brochure for explaining the science and technology behind the ILC Linear Collider Workshop 2007 - DESY - 2 June 2007

What’s new since Beijing ? A lot ! Linear Collider Workshop 2007 - DESY - 2 June 2007

Beijing Press Conference “a hard day’s night” Linear Collider Workshop 2007 - DESY - 2 June 2007

“I read the news today…” Beijing Spin-offs “I read the news today…” Linear Collider Workshop 2007 - DESY - 2 June 2007

Plan update What does that mean for communications? “Obladi-Oblada” RDR and DCR released and ILC enters EDR phase - “We need to gain support of the broad scientific community” - “We need to gain political and public support” What does that mean for communications? enlarge target audience and defined new tactics (3-year plan) Produce new publications for funding agencies to show progress of the ILC community Produce new material Consider translations Linear Collider Workshop 2007 - DESY - 2 June 2007

Linear Collider Workshop 2007 - DESY - 2 June 2007 Target audience Different levels of messages Internal Communication: The Global ILC Community “You’re such a lovely audience…” Scientific Community:  Other fields of physics  Other fields of science  Universities/Institutes Wide Community: Our neighbours Students/teachers Media Just to name a few…..  Industry Funding agencies & ministries Policy makers and opinion leaders Linear Collider Workshop 2007 - DESY - 2 June 2007

Linear Collider Workshop 2007 - DESY - 2 June 2007 The RDR-DCR Companion « The International Linear Collider - Gateway to the Quantum Universe » Draft version available since Beijing http://media.linearcollider.org/ilc_gatewayquantumuniverse_draft.pdf Print version: Will be ready for ICFA August meeting Takes feedback received into account Contains new graphics and photos Dedicated website will also be set up “Getting better” Linear Collider Workshop 2007 - DESY - 2 June 2007

Linear Collider Workshop 2007 - DESY - 2 June 2007 NewsLineQ “Q Q q' choo “ 8-page print publication (Q is for Quarterly) Director’s Corner, 2 feature stories, scientist profile, news and a gallery Target audience: Funding agencies Science ministries Physics national associations … And all particle physics institutes and labs 1st issue published. 2nd issue out in July Around 1,200 subscribers + 1,800 extra copies each quarter  Just ask us to receive them ! Linear Collider Workshop 2007 - DESY - 2 June 2007

Summary of available material “All you need is…” On the website Gateway to the Quantum Universe Background information sheets: ILC-by-the-numbers, the Estimate Explained, how does the ILC work… Graphics Resources (logo, image bank) On demand Brochures, press packets, NewsLine Q And soon … Poster & sample slides Gateway to the Quantum Universe (print version) Linear Collider Workshop 2007 - DESY - 2 June 2007

Linear Collider Workshop 2007 - DESY - 2 June 2007 To come “nothing you can do that can't be done” We are considering translating communication material in terms of demands, cost and choice of key documents  your comments are welcome Brochure in German, French… Poster and talk templates Improve Image Bank … Linear Collider Workshop 2007 - DESY - 2 June 2007

Linear Collider Workshop 2007 - DESY - 2 June 2007 We’re your communicators “Any time at all” to contact us, one address fits us all: communicators@linearcollider.org and we’ll try to answer... “eight days a week” Linear Collider Workshop 2007 - DESY - 2 June 2007

Linear Collider Workshop 2007 - DESY - 2 June 2007