Kentucky Fried Chicken

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Presentation transcript:

Kentucky Fried Chicken Members: Nadia Lora Tao Xia (Todd) Lydia Ramos Yuliana Tham

COMPANY Founded by Harland Sanders on 1952 in Great Depression KFC is a second largest chain restaurant which specialized in selling Fried Chicken. As of December 2013, KFC has 18,875 outlets in 118 countries Now, the company is a subsidiary of Yumi Brands, that also owns the Pizza Hut and Taco bell. Employee (as of 2013) : 100,000 persons Annual revenue (as of 2013) : $23 billion

Company’s Organization Headquarters Located in Louisville, Kentucky Address: 1441 Gardiner Lane Louisville, Kentucky United States President & Chairman Yum! Brands Chairman and CEO : David C. Novak President of Yum! : Richard T. Carucci KFC CEO : Muktesh Pant Yum! COO and KFC President : Roger Eaton Chairman and CEO of Yum!'s Chinese operations : Sam Su

Why KFC so Successful?? KFC popularized chicken in the fast food industry. The company revamp its packaging, decor and uniforms. Improving restaurant operations. Introducing value items. Providing healthier menu options. KFC adapts its menu internationally to suit regional tastes. KFC has coupon deals than other fast food restaurant.

Marketing Price Product Quality Speed with Service Cleanliness Adapts its menu internationally

Products Fried Chicken (Original recipe) – seasoned with Colonel Sanders’s secret recipe which include 11 herbs and spices. KFC Bucket Spicy "Hot Wings" (launched in 1990) Popcorn chicken (launched in1992) "Zinger", a spicy chicken fillet burger (launched in1993) Chicken fillet burger and wrap Salads Side dishes – French Fries and coleslaw

Our Opinion on KFC’s Products Lydia: Unhealthy – Oily It has special flavor The mashed potato is the best Todd Honestly to say, KFC in China is more suitable for Chinese tastes than in the U.S. Yuliana: It has special flavor In Indonesia, we have the crispy chicken and it is so good The mashed potato is good Nadia It is good but unhealthy

Interesting facts about KFC By April 2007, the chain had switched to trans fat-free soybean oil in all of its US outlets. Now, KFC was losing market share to Chick-fill-A KFC policy is to discard chicken if it has not been sold within 90 minutes. KFC has their own fryer (Collectramatic) from 1972 onwards.

Outside the Business Provided $14 million in scholarships to 2,600 students. The REACH Educational Grant Program® helps hourly Team Members and Shift Supervisors by providing tuition assistance to attend accredited colleges.

Thank You