ANABP 01 variety - BRAVO ™ fruit

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Presentation transcript:

ANABP 01 variety - BRAVO ™ fruit Pome Grower Meeting 17 May 2016 Manjimup ANABP 01 variety - BRAVO ™ fruit

Commercialisation Project Update Commercialisation Project Chair – Ben Darbyshire

Agricultural Produce Commission (APC) Formerly Fruit West/Pomewest Producers’ Committee August 2010 Decision to establish separate legal entity January 2012 Formation meeting establishing Fruit West Cooperative Ltd Primary Activities The acquisition of commodities from members for disposal or distribution Securing and commercialising Plant Breeders Rights licences for horticultural plants for the benefit of members and Provision of contract services to APC Producers’ Committees Provide producers with competitively priced value for money input and output services where commercially prudent, sustainable and practicable.

Western Australian Agriculture Authority /Fruit West Co-operative Ltd Trade Mark Agreement Licence Agreement (2014) Amendment Deed (2016) Licence Agreement (2016) Fruit West Co-operative Ltd Licensed Nursery and Tree Sellers Agreement Licensed Grower Agreement (Non-Propagation) Licensed Packer Agreement – includes TM protocols Licensed Marketer Agreement – includes TM protocols