The Digital Footprint of Todays Healthcare Consumer Provider Data Brings Intimacy to Healthcare Marketing: The Digital Footprint of Todays Healthcare Consumer

Five Macro-Economic Factors Driving Digital HC Marketing

Five Macro-Economic Factors Driving Digital HC Marketing 1. Communication to Stakeholders ACA, AHCA impact Health Insurers, Hospital Groups, and Providers Growing Population of Retirees stress Medicare and Medicaid Preventative Care is one of few solutions that bend the cost curve of healthcare significantly Pharma business models are adapting 2. The Population is going digital and on-demand for their information and entertainment © 2017 Semcasting, Inc. All Rights Reserved

Five Macro-Economic Factors Driving Digital HC Marketing 3. Consumption of Media on Mobile Devices is Now Greater than TV When combined with Desktop – Digital Outreach provides significantly better reach at a lower Cost Per Touch than any other Marketing Channel © 2017 Semcasting, Inc. All Rights Reserved

Five Macro-Economic Factors Driving Digital HC Marketing 4. Consumption of Media on Mobile Devices is Matched by Ad Spend © 2017 Semcasting, Inc. All Rights Reserved

Five Macro-Economic Factors Driving Digital HC Marketing 5. Digital Advertising is No Longer Media Based – It is Audience Based Programmatic Targeting = The Offline to Online Onboarding of Consumers and Businesses Programmatic is extremely efficient and unparalleled in its ability to pair rich audience data with ad inventory and targeting © 2017 Semcasting, Inc. All Rights Reserved

Movement to Digital Marketing in Healthcare

Movement to Digital Marketing in Healthcare US Healthcare and Pharma Industry Will spend $1.93 billion on paid digital advertising in 2016, up 15.4% from 2015 Annual double digit growth in this sector is forecasted for the next five years “The era of blockbuster drugs comes to an end, many prescription drugs in the pipeline will cater to diseases with specific remedies. As such, they will require more highly targeted campaigns and strategic use of digital channels. Medical & Pharma brands are shifting business-to-business (B2B) marketing budgets to digital, and more specifically, to mobile” -eMarketer 2016 © 2017 Semcasting, Inc. All Rights Reserved

Movement to Digital Marketing in Healthcare Traditional Digital Healthcare Marketing Programs Top solutions providers offer up to 200+/- national brand drugs and disease categories as predictive models Scores then need to be “onboarded” to cookie-based platforms for ad serving 50%+ of users block 3rd Party Cookies © 2017 Semcasting, Inc. All Rights Reserved

Movement to Digital Marketing in Healthcare Provider-Based Targeting Offers an Alternative Approach Applies Big Data Tactics to a National Compilation of: 1.2 Million – Medical Providers by NPI Code 202 - Provider Specialties 125,000+ - Hospital and Physician Operated Clinic Locations 560 – Drug Classes 3,000+ - Brand and Generic Drugs 1.4+ Billion – Prescriptions 350 – Disease States and Key Indicators 264 Million – Individuals Appended with 750 Demographic Attributes © 2017 Semcasting, Inc. All Rights Reserved

Movement to Digital Marketing in Healthcare OnBoarding to Universal Digital IDs Digital ID is based on a twice patented solution for targeting the IP Address delivery points of services to home, businesses, and devices – at scale Device independent, and cross-device enabled Near 100% Reach, No Cookies, Blocking of Double Counting of Consumers © 2017 Semcasting, Inc. All Rights Reserved

Q&A Ray Kingman, CEO © 2017 Semcasting, Inc. All Rights Reserved