FGEP and RedLAM Communication Strategy Developing resources to reach a wider audience and help raise consciousness on access to medicines
Communication Strategy’s main goals Strengthen the reach of FGEP and RedLAM’s messages to a wider audience, including not only the affected community but also decision makers and the general public Consolidate both FGEP in Argentina and RedLAM in Latin America as a reference for reliable information and analysis on access to medicines Contribute to general awareness on access to medicines with a systematic and constant diffusion of actions, relevant news and the organization’s position on a variety of related issues
New tools and actions RedLAM’s quarterly newsletter Mailchimp message system and new database FGEP’s Twitter account More active and systematic press releases
New tools and actions RedLAM’s quarterly newsletter
New tools and actions New message system and consolidated database
New tools and actions New message system and consolidated database
New tools and actions FGEP’s Twitter account
New tools and actions More active and systematic press releases
New tools and actions More active and systematic press releases
Other Participations Presence in international campaigns: IMAK’s coordinated sofosbuvir patent opposition in five countries including Argentina (including presence in international press conference) and UNITAID’s consortium upcoming website. Newsweek, 5/21/2015 Wall Street Journal, 5/21/2015
Other Participations Al Jazeera, 5/21/2015
National and international press impact Tiempo Argentino, 9/23/2015 Infobae, 9/08/2015
National and international press impact Los Andes, 9/23/2015 Tiempo Argentino, 9/23/2015
Our «Big Pharma ¡Drop the case!» campaign
Campaign Materials
Campaign Materials
Campaign Materials
Campaign Materials
Online mailing, social media and website Mailing for international campaign launch in Ginebra (10/3/2016)
Online mailing, social media and website Signature recollection mailing
Online mailing, social media and website Campaign in RedLAM’s newsletter #4
Online mailing, social media and website Campaign on Facebook
Online mailing, social media and website Campaign on Facebook
Online mailing, social media and website Campaign on Twitter
Online mailing, social media and website Campaign on Twitter
Online mailing, social media and website Campaign on Twitter
Online mailing, social media and website Campaign on Twitter
Online mailing, social media and website Campaign on Twitter
Online mailing, social media and website Campaign on RedLAM’s website
Online mailing, social media and website Campaign on FGEP’s website
Campaign on ABIA/GTPI’s social media and website GTPI’s Facebook
Campaign on ABIA/GTPI’s social media and website GTPI’s Twitter
Campaign on ABIA/GTPI’s social media and website ABIA’s website
Campaign on ABIA/GTPI’s social media and website ABIA/GTPI’s participation on Pharma Greed Kills event (1/4/2016)
Thank you