Colgate-Palmolive The Precision Toothbrush Group 7

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Presentation transcript:

Colgate-Palmolive The Precision Toothbrush Group 7 For those hard to reach places

Changes in Toothbrush Category Entry into geographical markets Emergence of “Super-premium” sub-category Increase frequency of toothbrush purchases Toothbrushes purchased based on performance benefits Technology allowed for measuring effectiveness Advancements in marketing techniques brought greater awareness

Market Segmentation

Positioning for Precision by Colgate Launch to the niche market, specifically therapeutic brushers Captures product essence Segment is fitting for the design and benefits of the product For therapeutic brushers, the Colgate-Palmolive Precision toothbrush is the superior premium toothbrush because of its innovative design that provides the best brush possible and removes 35% more plaque than other leading toothbrushes.

Recommendations Utilize the Colgate-Palmolive task force Aid in increasing credibility to niche market Present with toothpaste on shelves Showcase in commercial pharmacies using floor stands Employ infographics Aim to be the “home brush”